Junior Brand Manager

Henkel; Milano; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Henkel, leader nel settore dei beni di consumo, cerca un Marketing Manager per guidare e coordinare le strategie di brand. Il candidato ideale ha un Master in Economia o Marketing, e almeno due anni di esperienza nel marketing dell'FMCG. Questa posizione offre opportunità di crescita in un ambiente innovativo e dinamico a Milano.

Competenze

• 2 anni di esperienza pregressa nel marketing in un'azienda FMCG.
• Capacità di eseguire analisi di mercato, finanziarie e di Sell-in/Sell-out.
• Persona analitica e orientata alla soluzione, flessibile e desiderosa di apprendere.

Mansioni

• Sviluppare strategie e linee guida del marchio per garantire un'esperienza cliente coerente.
• Gestire e coordinare l'architettura del marchio in termini di nomenclatura e valori.
• Condurre ricerche di mercato e sviluppare piani per affrontare deviazioni nella struttura del marchio.

Conoscenze

Analisi di mercato

Analisi finanziaria

Orientamento alla soluzione

Lavoro di squadra

Fluente in italiano

Fluente in inglese

Formazione

Master in Economia o Management

Strumenti

Excel

Power Point

Database (Nielsen, GFK)

Descrizione del lavoro

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories : Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

• YOUR ROLE
• Leading brand positioning to support the implementation of the BU value proposition
• Developing strategies and brand guidelines to ensure consistent customer experience
• Managing and coordinating brand architecture in terms of nomenclature, book-values etc.
• Analyzing brand health indicators
• Organizing market research and develops plans to address deviations in brand structure
• Leading global brand strategy and steering brand portfolio as well as trademark strategy
• Supporting marketing team in developing product / concept communication materials to position Henkel BU across all Customer Touch points and leading branding guideling for digital
• Developing systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas and developing them with technical functions
• YOUR SKILLS
• Master's Degree in Economics or Management, Marketing preferred
• Plus 2 years of previous experience in Marketing in FMCG company
• Able to perform market, financial and Sell-in / Sell-out analysis
• Strong analytical and solution-oriented person with enthusiastic and flexible personality
• Eager to learn working in team and grow with resilience
• Strong knowledge of Excel, Power Point and Database (Nielsen, GFK)
• Fluent in Italian and English
• JOB ID
• 24069463
• Contract & Job type
• Regular - Full Time