Italy Consumer Marketing Manager Smashbox & Bobbi Brown

TN Italy; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player in prestige beauty seeks a dynamic Consumer Marketing Manager to drive innovative strategies and enhance brand messaging. This role involves defining a comprehensive consumer strategy, collaborating across brands, and optimizing marketing efforts to resonate with consumers. Join a bold community that values creativity and diverse perspectives, and make a significant impact in a thriving environment. If you are passionate about luxury marketing and eager to lead cross-functional teams, this opportunity is perfect for you.

Competenze

• Minimum 5 years of experience in luxury goods or FMCG sectors.
• Strong strategic marketing accountability and communication skills.

Mansioni

• Define and present regional marketing plans for effective implementation.
• Manage campaigns, including event management and tracking.
• Analyze campaign performance focusing on A&P ROI.

Conoscenze

Strategic Marketing

Communication Skills

Analytical Skills

Leadership

Digital Marketing

Formazione

Degree in Marketing

Descrizione del lavoro

Italy Consumer Marketing Manager Smashbox & Bobbi Brown, Milan

Client:

Smashbox

Location:

Milan, Italy

Job Category:

Other

EU work permit required:

Yes

Job Reference:

9b9f6aa24327

Job Views:

1

Posted:

06.05.2025

Expiry Date:

20.06.2025

Job Description:

Are you ready to be part of the future of prestige beauty? At The Estée Lauder Companies, you can play a role in our global success. We are a leader in prestige beauty with a growing portfolio of coveted brands. We create and market the highest quality products that delight consumers worldwide. Our culture values diversity, creativity, innovation, and integrity, fostering a dynamic environment for growth.

What’s in it for you?

Our #ELC Family is a bold community of individuals. We value individuality and celebrate diverse perspectives, skills, and talents, making us a global leader in prestige beauty. We appreciate the energy, skills, and fresh perspectives that experienced hires bring, and we seek extraordinary people who can make an immediate impact and introduce new ways of working.

#ELC Consumer Marketing

Consumer Marketing ensures the brand's messages, image, and values resonate at all consumer touchpoints. Our teams are innovative idea creators seeking new ways to connect with consumers.

The Role

You will ensure our Consumer Message is aligned and clear across all touchpoints, defining a 360° Consumer Strategy by mapping the consumer journey and developing an integrated marketing plan across all media channels, optimizing advertising and promotion efforts.

Key Responsibilities

• Define and present regional marketing plans, ensuring effective implementation
• Collaborate in cross-brand meetings, sharing ideas and challenges
• Create reports and analyze campaign performance, focusing on A&P ROI to enhance effectiveness
• Present project updates to stakeholders
• Develop local product offerings and launch plans in collaboration with Trade Marketing
• Manage campaigns, including event management, timing, and tracking
• Contribute to visual merchandising decisions, especially for launches
• Support daily marketing budget activities
• Define and optimize A&P budgets
• Engage with consumers regularly for data and insights through focus groups and surveys
• Gather customer feedback with the Consumer Communication Executive
• Proactively manage corporate responsibility initiatives aligned with global activities and local causes
• Participate in CSR activities across various touchpoints

Qualifications

• Degree in Marketing or related field
• Minimum 5 years of experience in similar roles within luxury goods or FMCG sectors
• Strong strategic marketing accountability
• Excellent communication skills for clear messaging to consumers and stakeholders
• Analytical, creative, and decisive skills
• Leadership willingness to test, learn, and challenge the status quo
• Strong digital understanding and interest in trends and new technologies
• Ability to lead cross-functional teams and coordinate with international markets

Note: If you are not a passport holder of Italy, a work permit may be required. For more information, check our Blog. Applications should be submitted via the 'Apply now' button. Do not include bank or payment details in your application.