Italian Premium Brands CMI Lead - Waters

Experteer Italy; Assago; In loco; EUR 60.000 - 100.000; Tempo pieno

Descrizione del lavoro

An innovative player in the beverage industry is seeking a CMI Lead to drive brand insights and strategies. In this pivotal role, you will collaborate with cross-functional teams to answer essential business questions and capitalize on market opportunities. Your expertise in market research and data analysis will guide marketing initiatives, ensuring a strong understanding of consumer behavior and brand health. If you thrive in dynamic environments and are passionate about influencing brand strategies, this opportunity offers a chance to make a significant impact in a renowned organization.

Competenze

• 8+ years of experience in market research, ideally in beverage or FMCG.
• Proven ability to lead research initiatives and deliver actionable insights.

Mansioni

• Act as a strategic business partner to drive brand understanding and insights.
• Lead execution of brand research plans and champion brand health monitoring.

Conoscenze

Market Research

Data Analysis

Communication Skills

Stakeholder Management

Qualitative Research

Quantitative Research

Formazione

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Descrizione del lavoro

Position Snapshot

• Nestlé Waters & Premium Beverages Italy, Assago Headquarter
• Permanent contract
• 8+ years’ experience in market research in Nestlé, agencies, or other companies, ideally beverage or FMCG
• Proven ability in leading research initiatives and delivering actionable insights, contributing to overall marketing strategy
• Proficiency in Italian and English is a must
• Nestlé welcomes people with disabilities

Position Summary

Reporting to the CMI Manager International Premium Brands, you will be responsible for fostering an in-depth understanding of the brands, their competitors, categories, consumers, needs, trends, and new opportunities, considering market specificities to consolidate a global view. You will answer essential business questions to gain a competitive advantage and capitalize on new product and communication opportunities. Acting as a business partner, this role is crucial in propelling brands forward using brand health monitoring, innovation projects, and communication strategies. The CMI Lead will inspire, shape, and influence the mid- to long-term strategy of brands, while guiding marketing teams in developing brand-building and activation initiatives.

A day in the life of the Italian Premium Brands CMI Lead

• Strategic business partner to the Brand, Communications, and Innovation teams, including answering essential business questions
• Passionately drives understanding of consumers through strong focus and ability to connect insights from multiple sources: Behavioral Neuroscience, social, HHP, etc.
• Leads the execution of the brands research plan, deepening consumer understanding, validating I&R concepts, or creative and communication testing
• Champions brand health, driving brand health monitoring across key Italian international brands and markets
• Keeps a pulse on the environment & connects data to act as a Strategic Planner. Reviews and summarizes multiple sources (ad hoc research, competitors, trends, brand health tracking, sales, panel, consumer data, etc.) to build a strong understanding and lead the activation of actionable insights
• Collaborates with the Communications/digital teams, providing pre- and post-test insights
• Fosters strong stakeholder collaboration to maximize synergies, supporting the definition of relevant business questions, streamlined briefs, methodologies, and action standards for projects

What will make you successful

• Experience in creating comprehensive marketing reports, integrating insights and data from various sources/markets for a holistic understanding
• Experience in qualitative and quantitative research and insight validation
• Analytically minded and comfortable navigating multi-market or multi-source data sets
• Ability to synthesize multiple data sources into clear, actionable stories with tangible recommendations
• Proven experience in international projects and organizations
• Experience advising on business decisions and supporting marketing teams in identifying growth opportunities
• Willingness to drive business impact by connecting different data points
• Ability to foster strong relationships with multiple stakeholders
• Comfort dealing with uncertainties and ambiguities in a matrix organization
• Excellent communication skills, with proven ability to coordinate cross-functional work and manage stakeholder relationships
• Familiarity with change management and agile project management