Internship Marketing Moto

Pirelli; Milano; In loco; EUR 6700 - 11.000; Part-time

Descrizione del lavoro

Pirelli invites applications for an Internship in Marketing for the Moto business unit in Milan. You will assist the marketing team with market analyses, product range definitions and monitoring of the vehicle park, while supporting social media planning and local content production.

You will analyze consumer behavior, report on campaign performance, and help develop materials for Point of Sale and training presentations. Italian and English fluency is required.

Competenze

• Openness to embrace new challenges and adapt to a dynamic work environment.
• Strong interpersonal skills, teamwork, and organizational capabilities.
• Basic knowledge/passion for the motorcycle/tyre sector is a plus.
• Master's degree in Economics, Marketing Management or related fields.
• Fluency in Italian and English (at least B2).
• Proficiency with Microsoft Office, especially Excel.

Mansioni

• Support Marketing Team of the Moto business unit with various activities.
• Conduct market analysis and define product range.
• Monitor the evolution of vehicle park and report findings.
• Collect consumer behaviour data and assess campaign performance.
• Manage social media content planning and local material creation.
• Analyze sell in/sell out and benchmark against competitors.
• Collaborate with sales for dealer management and material production.

Conoscenze

Interpersonal skills

Teamwork

Openness to challenges

Organizational capabilities

Sector interest

Adaptability

Formazione

Master's degree in Economics

Master's degree in Marketing Management

Related fields

Strumenti

Microsoft Office

Excel

Descrizione del lavoro

Job description:

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,300 employees and had a turnover of about 6.6 billion euro in 2022. It is among the world's major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

Internship Marekting Moto

The successful candidate will support Marketing Team of the Moto business unit and he/she will be asked to deal with the following activities:

• Market analysis, product range definition, monitoring the evolution of the circulating vehicle park;
• Collects the consumer behaviour and brand positioning through the analysis of the performance of promotional campaigns and reporting activities;
• Managing of the content social media plan and supporting in the realization of material for the local pages/contents;
• Analysis and reporting focus on sell in, secondary sell in and sell out;
• Development and updating benchmark vs competitors;
• Interaction with Marketing functions with the goal to enhance product features and position in the market;
• Relationship with the sales force for dealer management
• Supporting the production of product material for the local PoS (brochures, leaflets, flyers, ect.) and technical training with dedicated presentations.

Skills & Competencies

• Openness to embrace new challenges and adapt to a dynamic work environment;
• Strong interpersonal skills, teamwork, and organizational capabilities;
• Basic knowledge/passion for the motorcycle/tyre sector is considered a plus.
• Studies & Degree Master's degree in Economics, Marketing Management or related fields.
• Language Fluency in Italian and English (at least B2).
• Digital / IT Skills Proficiency in using Microsoft Office suite, in particular Excel