Intelligence Key Account Manager (Trade Marketing)

TN Italy; Peschiera del Garda; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative international scale-up company is seeking a Trade Marketing Manager to drive marketing strategies and boost product sales. This role involves collaborating with sales and marketing teams, managing promotional activities, and analyzing market trends to optimize strategies. Join a passionate team that values learning and career growth, and enjoy flexible hybrid working conditions. This is a fantastic opportunity to shape the future of a dynamic company and make a significant impact in the market.

Servizi

Flexible working conditions

Opportunities for learning and career growth

Dynamic international team

Competenze

• Bachelor's degree in marketing, business, or related field required.
• Experience in marketing or sales, preferably in retail or consumer goods.

Mansioni

• Developing and implementing marketing strategies to increase sales.
• Monitoring and evaluating marketing performance using KPIs.
• Conducting market research to understand customer needs and trends.

Conoscenze

Marketing Strategies

Sales Management

Analytical Skills

Communication Skills

Customer Orientation

Formazione

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Descrizione del lavoro

Client:

Franke

Location:

Not specified

Job Category:

Other

EU work permit required:

Yes

Job Reference:

1039954bfb39

Job Views:

1

Posted:

29.04.2025

Expiry Date:

13.06.2025

Job Description:

About the job

The I-KAM (Trade Marketing Manager) is responsible for developing and implementing marketing strategies to increase demand and sales of the company's products through distribution channels. This includes managing pricing and discount policies and verifying their effectiveness in the market. Reporting directly to the Head of Sales Italy, the I-KAM collaborates closely with sales, marketing, and product management teams to create effective marketing programs that support the company's commercial objectives.

Key responsibilities include:

1. Defining sales lists and promotional activities for the year, aligning with the company's commercial policy across all sales channels, and benchmarking product positioning.
2. Developing marketing strategies for distribution channels, including planning and implementing marketing and promotional activities aimed at retailers and points of sale, in collaboration with the sales team.
3. Supporting the marketing team in developing POS materials to assist retailers in promoting products and increasing sales.
4. Monitoring and evaluating marketing and sales performance using sales metrics, profitability, and other KPIs to optimize strategies and identify improvement opportunities.
5. Conducting market research to understand customer needs, industry trends, and competition, and using insights to inform marketing strategies.
6. Collaborating with the product management team to develop new products and services.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Previous experience in marketing or sales, preferably in retail or consumer goods.
• Excellent communication and interpersonal skills.
• Strong analytical and results-oriented skills.
• Thorough knowledge of marketing principles and branding techniques.
• Ability to work independently and manage complex projects.
• Customer-oriented with the ability to understand market needs.

What we offer:

• A dynamic, international scale-up company shaping the future.
• A talented and passionate team providing opportunities for learning and career growth.
• Flexible, hybrid remote working conditions.

Note: If you are not a passport holder of the country for this vacancy, you might need a work permit. Please check our Blog for more information.

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