Integrated Marketing Manager

Xsolla; Cis; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

Xsolla, a leading company in the gaming industry, seeks an Integrated Marketing Manager to enhance B2B engagement. The ideal candidate is strategic and collaborative, with extensive experience in campaign planning and management. You'll create meaningful mid-funnel experiences and drive results through multi-channel strategies.

Competenze

• 5+ years of experience in integrated marketing or B2B communications.
• Proven ability in coordinating multi-channel campaigns.
• Understanding of engagement and conversion metrics at mid-funnel.
• Strong organizational skills; detail-oriented and self-driven.

Mansioni

• Manage the marketing website and lead nurturing campaigns.
• Plan and execute integrated campaigns across various channels.
• Coordinate PR activities and develop ABM assets.
• Analyze engagement funnels and track KPIs.

Conoscenze

Campaign planning

Website ownership

Lead nurturing

ABM tactics

B2B engagement strategies

Project management

Fluency in English

Fluency in Russian

Strumenti

Jira

Confluence

Atlas

Anaplan

Zip

Descrizione del lavoro

ABOUT US

At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.

Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.

L ongevity O pportunity V ision E njoy the game!

ABOUT YOU

We are looking for an Integrated Marketing Manager who is strategic, detail-oriented, and highly collaborative to join our B2B Marketing team. The best candidate will thrive in a fast-paced environment and is excited to lead cross-channel campaigns that engage, nurture, and convert high-value accounts through the middle stages of the funnel.

You bring a strong mix of campaign planning, website ownership, and lead nurturing expertise, with a solid understanding of ABM tactics and B2B engagement strategies. You know how to align content, email, PR, and web touchpoints into a cohesive narrative that drives results, and you’re comfortable coordinating across teams to keep projects moving on time and on message.

If you're passionate about building seamless mid-funnel experiences, love translating insights into action, and enjoy bringing together content, channels, and analytics to fuel growth, we’d love to hear from you.

RESPONSIBILITIES

• Manage the marketing website as a strategic growth platform: structure updates, content planning, UX optimization, and coordination with design and development teams.
• Plan and execute integrated campaigns across email, landing pages, gated content (ebooks, case studies), PR, and web.
• Develop and launch email nurture sequences for leads and partners — from concept to analytics and performance tracking.
• Create and optimize ABM assets: personalized landing pages, downloadable gated content (ebooks, cases), and lead forms.
• Coordinate PR activities aligned with product campaigns and messaging.
• Build and analyze engagement funnels and dashboards to monitor behavior and conversions at the mid-funnel stage.
• Track key KPIs and evaluate the effectiveness of content- and integration-driven campaigns.
• Conduct competitive and market research to inform messaging and campaign tactics.
• Collaborate cross-functionally with content, product, design, and sales enablement teams.
• Operate internal systems (Jira, Confluence, Atlas, Anaplan, Zip) for campaign coordination, planning, and task management.

REQUIREMENTS

• Solid years of experience in integrated marketing, digital marketing, or B2B communications (experience in tech companies is a plus).
• Proven ability to plan and coordinate multi-channel campaigns (email, web, content, PR, landing pages).
• Experience owning website and landing page content, structure, and performance optimization.
• Familiarity with ABM tactics and mid-funnel lead nurturing (personalized landing pages, gated content, email sequences).
• Understanding of engagement and conversion metrics at the middle stages of the funnel.
• Strong skills in adapting messaging and content based on competitive and market research.
• Experience working cross-functionally with content, product, design, and sales enablement teams.
• Proficiency with internal tools such as Jira, Confluence, Atlas, Anaplan, Zip for campaign coordination and workflow management.
• Strong organizational and project management skills; detail-oriented and self-driven.
• Fluent English (written and spoken) is required; Russian is a mandatory.

The duties and responsibilities of this position may evolve over time to support the organization’s goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required.

Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws, Xsolla is committed to protecting your personal information and respecting your privacy.

For any inquiries related to data privacy, please contact: [e-mail]

Explore more opportunities at: https://xsolla.com/careers/vacancies