Integrated Communication Senior Manager Pharma

Human Value S.r.l.; Pavia; In loco; EUR 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

A leading biopharmaceutical company in Pavia is seeking an Integrated Communication Senior Manager. The role involves managing integrated communication campaigns and leading a digital marketing team. Candidates should have 7-8 years of experience in digital/marketing, fluent English, and a relevant degree. This is a significant opportunity to influence brand communication strategies in the pharmaceutical sector.

Competenze

• 7-8 years of extensive work experience within a digital/marketing department.
• Experience in the pharmaceutical/life-science sector preferred.
• Good knowledge of major IT tools and applications.

Mansioni

• Oversee development of marketing promotional materials.
• Implement and monitor media campaigns across various channels.
• Conduct data-driven analyses to optimize campaign effectiveness.

Conoscenze

Fluent English

Digital marketing

SEO execution

Data analysis

Social media expertise

Formazione

Bachelor's / Master's degree in Economics or scientific disciplines

Strumenti

Google Workspace

MS Office

Descrizione del lavoro

Integrated Communication Senior Manager Pharma - H25457

Online from

21 / 07 / 2025

Location

Our Client is one of the leading biopharmaceutical companies focused on the development of innovative therapeutic solutions.

Role

The Integrated Communication Senior Manager reports to Head of Marketing & Trade.

You are responsible for the planning, coordination, and execution of integrated communication and media campaigns based on strategies and plans defined by the Brand Positioning & Communication Team focus on several products and channels of an important business unit.

You will manage your own digital marketing team.

Main responsibilities :

• Oversees the development of Marketing promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel conveying the intended messages defined by Brand Positioning & Communication;
• Based on Marketing Plan defined by Brand Positioning & Communication Team, implements and monitors media campaigns across various channels, optimizing execution for maximum effectiveness;
• Carries out data-driven analyses of media & digital campaigns to optimize effectiveness and meet brand objectives, in accordance with Brand Positioning & Communication Team;
• Tracks and reports campaign performance using analytics tools;
• Oversees SEO execution based on predefined content strategies, supporting website optimization activities;
• Supports Brand Positioning & Communication Team in cross activities related to social media properties and websites for Primary Care Brands;
• Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders;
• Coordinates with external agencies and internal teams to guarantee smooth execution of media & digital projects;
• Manages and supervises the team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives;
• Proactively interacts with Drug Safety in reporting suspected adverse reactions;
• Supports compliance with data privacy regulations (GDPR, CCPA) in all digital marketing activities;
• Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

Main requirements

• Bachelor's / Master's degree in Economics or scientific disciplines;
• Experience in a similar role, preferably in the pharmaceutical / life-science or FMCG or Consumer sectors;
• At least 7 / 8 years of extensive work experience within a digital / marketing department;
• Fluent English and good knowledge of major IT tools and applications;
• Excellent knowledge of social media, content marketing, online adv tools and data analysis;
• Interest in following the new trends of e-commerce, technology and digital marketing in general;
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance;
• Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).

Human Value is responsible for activities of Search & Selection (Aut. Min. 7895 / RS). Human Value guarantees equal opportunities (L. 903 / 77). Interested candidates are invited to read the information about Privacy (art.13 of EU Regulation 2016 / 679) on

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