Insights Strategy & Execution (ISE) Therapeutic Area Lead [Italy]

Pfizer; Palermo; In loco; EUR 80.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading pharmaceutical company is seeking an ISE Therapeutic Area Lead based in Italy to drive data-driven strategic business decisions. The role involves collaborating with commercial leaders, conducting advanced analytics, and executing insights that affect commercial success. The ideal candidate will possess a strong background in business analytics within the pharmaceutical industry and have a proven ability to deliver impactful insights and strategies.

Competenze

• 7+ years of multi-disciplinary experience preferred in business analytics, finance, or related fields.
• Expertise in analytics and insights required.
• Innovative, agile mindset and self-starter capabilities needed.

Mansioni

• Lead data and insight needs, design, and execution of analytics.
• Guide commercial decisions through customer analytics and segmentation.
• Contribute to CAAI capabilities and collaborate with cross-functional teams.

Conoscenze

Data analytics

Market research

Business acumen

Strategic thinking

Project management

Fluency in English

Fluency in Italian

Formazione

Bachelor’s degree in a quantitative discipline

Master's degree preferred

Strumenti

Dataiku

Tableau

Descrizione del lavoro

Insights Strategy & Execution (ISE) Therapeutic Area Lead (Italy)

ROLE SUMMARY

As a function in the Commercial Analytics & AI (CAAI) division within Pfizer, Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The ISE Therapeutic Area (TA) Lead is accountable for the delivery of high quality and impactful strategic business decision support to (Primary Care / Specialty Care / Oncology) business leaders in Italy. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands / portfolios. The role serves as the primary relationship manager to the business units in Italy.

The ISE TA Lead is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep TA expert, capable business analyst, agile project manager, and proactive thought partner. The ISE TA lead will report to the Italy ISE Lead.

Key accountabilities include (but are not limited to) the following :

• Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of CAAI capabilities including secondary data analysis, advanced analytics / data science, primary market research, etc.
• Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
• Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed.
• Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders.
• Seek continuous improvement, including identification of new capabilities and / or data to maximize Pfizer’s competitive advantage.
• Proactively identify the need for resources / capabilities to deliver against analytic priorities.

Performance Management / Forecasting / Operating Plan Support

• Proactively assess (BU) portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained.
• Monitor the external marketplace / competitive landscape and ensure clear insights are driving commercial decisions.
• Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU / franchise strategies and tactics.

PMR Management

• Develop, commission and contract innovative and impactful market research, as needed, through approved vendors.
• Create and manage budgets associated with assigned activities.
• Accountable for meeting compliance and corporate SOP obligations of primary market research.

Cross Functional Collaboration

• Contribute to the advancement of CAAI capabilities and enable the scaling of those capabilities.
• Share market and TA knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals.
• Lead the alignment with other CAAI teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders.
• Facilitate best practice sharing and knowledge management.

Basic Qualifications

• Bachelor’s degree required, Masters preferred in a quantitative discipline.
• 7+ years of multi-disciplinary experience with a preference for exposure to business analytics / finance, marketing, engineering, or other quantitative field.

Preferred Qualifications

• Knowledge of the pharmaceutical industry in (country / cluster TBD), including relevant data sources required to understand and generate insights about the market.
• Demonstrated experience across most CAAI capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting / modeling; specific experience in Dataiku / DSS and Tableau are highly desired.
• Familiarity with artificial intelligence / machine learning (AI / ML) and data science approaches.
• Ability to act as a strategic partner to commercial leadership.
• Capacity to quickly establish relationships of trust and credibility.
• Innovative and agile mindset; self-starter.
• Demonstrated analytics & insights expert.
• Demonstrated business acumen.
• Fluency in English and Italian.

J-18808-Ljbffr