Insight & Analytics Lead Italy

Haleon; Milano; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Haleon is seeking a Consumer & Business Insights & Analytics professional in Milano to lead analytical strategies for the Italy market. The role involves crafting strategic insights to drive brand success and ensuring effective communication across teams. Candidates should bring extensive experience in analytics within FMCG and a solid educational foundation in marketing or business.

Competenze

• 10-15 years business partner experience in similar roles, preferably in FMCG.
• Strong expertise across analytics and market research.
• Ability to manage complex data sets effectively.

Mansioni

• Craft the annual Insights & Analytics plan for Italy.
• Manage market research studies and budget effectively.
• Contribute to embedding marketing mix modeling practices.

Conoscenze

Business acumen

Data analysis

Project management

Excellent communication

Market research

Formazione

Bachelor Marketing Management

Business Management

Master's in social sciences or statistics

Descrizione del lavoro

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltadol, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category-defining brands (such as Sensodyne, Parodontax, Voltaren, Multicentrum, Betotal, Polase and Rinazina) built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are looking to hire a Consumer&Business Insights&Analytics for Italy market, based in Milano.

The role will leverage the power of combined market data (sell-out, consumer panel), market research and investment effectiveness to accelerate the business performance and drive a sustained profitable growth across our portfolio of categories and brands in Italy.

This is a pivotal business-partner role that will help strenghtening the external focus via market and consumer intelligence, and will help informing advertising&promotion choices based on a thorough embedding of marketing mix modelling outputs.

The ideal candidate knows how to unlock value at pace from data, and bring those insights effectively to the business.

This role – which is part of the Consumer&Business Insights&Analytics (CBIA) team for Southern Europe - will provide the candidate the opportunity to lead key activities to progress his/her career in a human-first and global-scale organization, and has got the following balance:

• Footprint: 70% quantitative, 30% qualitative
• Time Budget: 50% data (marketing mix modelling, market data, consumer panel) 50% market research

Key responsibilities

1. Craft the annual Insights&Analytics plan required to drive the strategy and activation in Italy

2. Contribute to set-up, analysis and embedding of new Haleon Marketing Mix Modelling practices (globally-led) for improved investment effectiveness. Mind we are not searching for an econometrician, but someone with a very good understanding of how marketing mix modelling work, how to make outputs relevant for the business and champion the technique in Italy organization. For this activity the candidate will be responsible for market data inputs, will act as a coordinator across functions locally, and will partner closely with Global CBIA Effectiveness Team to ensure outputs are consolidated into the relevant platforms.

3. A-Z management of market research studies

4. Agency management (across sell-out database, consumer panel and market research)

5. Mine existing data capabilities (ie longitudinal needxresponse, Always-on brand tracking) to provide fresh angles vs. routine analysis by marketers

6. Craft cross-categories/company-level/portfolio analysis to provide insights on competitor’s strategies and tactics

7. Partner in annual strategic plan/brand plan work ensuring local data&insights are captured throughout

8. Co-responsible for budget management&tracking

Qualifications and skills Essential

• 10-15y business partner experience in similar roles, preferably in Fast Moving Consumer Goods / Fast Moving Consumer Healthcare manufacturers.
• Bachelor Marketing Management / Business Management / Management Economics.
• A master in social sciences or statistics is a plus.

Functional skills:

• Business acumen
• Proven expertise across analytics (marketing, sales, media metrics) and market research (survey, research tools and platforms esp. quantitative studies) and hands-on experience with analysis of these data into action
• Good balance among analysis and synthesis: able to draw conclusions and formulate powerful recommendation to the business
• Has a knack for seeing patterns in sprawling data sets and agility to cross-connect a variety of data sources
• Strong project management, organized, with proven experience of planning complex schedules of activities
• Highly accurate with data and budget management
• Excellent Italian proficiency
• Very good English proficiency
• The knowledge of the pharmacy channel is a plus
• Media analytics expertise is a plus

Soft Skills

• Personal Drive&Energy
• Self-developer, resilient
• Relationship-builder with strong interpersonal skills
• Proactive in taking the initiative to grasp opportunities and achieve results
• With a keen attention to details
• Curious to go beyond the obvious
• Comfortable within a structured and fast-paced matrix environment
• Confident in walking untraced pathways, with a desire to shape
• Strong teamwork and agility to work across boundaries
• Excellent communication (oral and written)

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.