INFLUENCER MARKETING SPECIALIST

PradaGroup; Milano; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in the fashion industry is seeking an Influencer Marketing Specialist to manage influencer marketing campaigns and event logistics. The successful candidate will have at least 3 years of experience in influencer marketing, excellent communication skills, and strong organizational abilities, contributing to the company’s innovative marketing strategies.

Competenze

• Minimum of 3 years of hands-on experience in influencer marketing or broader digital marketing roles.
• Proven track record of developing, executing, and optimizing influencer marketing campaigns.
• Ability to build campaign performance reports and analyze KPIs.

Mansioni

• Oversee influencer campaigns and activations, ensuring performance tracking.
• Support organization of events with influencers and manage product seedings.
• Develop reports on influencer activities and maintain supplier registrations.

Conoscenze

Communication

Organization

Project Management

Analytical Skills

Formazione

Bachelor’s degree in marketing, communications, or a related field

Descrizione del lavoro

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

We are looking for an Influencer Marketing Specialist, responsible for managing and executing influencer campaigns and activations, overseeing event dressing coordination, product seedings, event logistics and supplier administration, while ensuring rigorous performance tracking and insightful reporting to optimize influencer partnerships.

RESPONSIBILITIES

• Oversee show dressing guidelines with internal teams
• Support on show dressing with orders and deliveries
• Oversee organization of pre and post-show events with influencers
• Oversee development of packaging for all influencer seedings
• Oversee product orders for all influencer seedings
• Support on influencer activations for the different product categories
• Oversee the development of reports on the influencer activities
• Oversee registration of current and new external suppliers
• Support on the invoicing process of external partners
• Support on identification of new profiles matching the brand DNA
• Oversee product orders for all influencer seedings
• Support on logistics for all influencer events
• Support on new creative ideas for all influencer trips and experiences

KNOWLEDGE AND SKILLS

Bachelor’s degree in marketing, communications, or a related field.
Minimum of 3 years of hands-on experience in influencer marketing or broader digital marketing roles.
Proven track record of developing, executing, and optimizing successful influencer marketing campaigns across various platforms.
Demonstrated experience in building campaign performance reports, analyzing KPIs
Excellent written and verbal communication skills, with the ability to clearly articulate campaign goals, results, and recommendations.
Highly organized and detail-oriented, with the ability to work independently, manage multiple projects, and maintain a high level of rigor in execution.