Head of Sales & Marketing - Retail (Plant-Based Food)

Dreamfarm foods; Italia; Ibrido; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Dreamfarm foods is seeking a Head of Sales & Marketing to drive their plant-based food business across Europe. This role requires a commercially-minded leader with extensive sales experience in the food industry to spearhead expansion in retail and foodservice sectors. Ideal candidates will have a strong negotiation background, a proven track record of growing distribution, and a passion for sustainable food.

Competenze

• 5+ years of experience in sales and/or category management within the food industry.
• Strong network in European retail and Ho.Re.Ca. distribution.
• Proven experience with trade marketing and product launch.

Mansioni

• Lead international sales and business development across retail and foodservice channels.
• Define go-to-market strategies for each geography and channel.
• Manage strategic accounts from negotiation to long-term growth.

Conoscenze

Sales Negotiation

Relationship Management

Business Development

Trade Marketing

Communication

Descrizione del lavoro

Head of Sales & Marketing - Retail (Plant-Based Food)Head of Sales & Marketing - Retail (Plant-Based Food)

Dreamfarm is a fast-growing startup, founded in 2021 by entrepreneurs with deep roots in the food industry. Born in Parma, Italy, we set out to create the first iconic Italian plant-based cheeses : healthy, delicious, and now being patented.

We believe food should inspire positive change — combining pleasure, sustainability, and real nutrition. In 2023 we launched our products in Europe’s top retailers. Now, it’s time to scale fast — and we’re looking for bold, hands-on people to join us on this journey.

Who we are looking for

We are seeking a commercially-driven, entrepreneurial professional to lead Dreamfarm’s sales expansion across Europe , both in retail (GDO) and foodservice (Ho.Re.Ca.) , while shaping and executing our trade and brand marketing strategy .

This is not a traditional marketing role. We’re looking for someone with a strong commercial background — someone who knows how to sell, negotiate with buyers and distributors , develop the right go-to-market strategy per channel, and build brand equity through sales-driven marketing .

You will work directly with the founders and CEO and play a central role in growing Dreamfarm across borders — bridging commercial development and brand positioning in a way that’s fully aligned with our mission.

Your mission

• Lead international sales and business development across retail (GDO) and foodservice channels
• Build and expand our distribution network in key European markets, leveraging your network of retail buyers and foodservice distributors / operators
• Define go-to-market strategies for each geography and channel (retail, foodservice, e-commerce)
• Identify, manage, and grow strategic accounts — from first contact to negotiation, launch, and long-term growth
• Lead trade marketing initiatives to boost sell-in and sell-out across priority markets
• Develop sales tools and support for foodservice operators , chefs, and distributors
• Collaborate closely with R&D, operations, and production to ensure commercial viability and speed-to-market
• Spot and activate new opportunities : co-branding, strategic partnerships, culinary collaborations
• Ensure local adaptation and brand consistency across regions and channels

You bring

• 5+ years of experience in sales and / or category management within the food industry — ideally with exposure to both retail (GDO) and foodservice
• Strong network in European retail and / or Ho.Re.Ca. distribution
• Track record of growing distribution and revenue in multiple markets
• Experience with trade marketing, product launch, and account management
• Entrepreneurial spirit : you combine strategy and hands-on execution, and you’re not afraid to build from zero
• Strong communication, negotiation, and relationship-building skills
• Passion for plant-based, healthy food and sustainability
• Fluent in English (other European languages are a plus)

Location

• Based in Parma , with flexibility for frequent international travel and hybrid working
• Or remote from another European country , with regular visits to Dreamfarm HQ

Availability

• Full-time

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionSales and Business Development
• IndustriesFood and Beverage Manufacturing

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