Head of Media, Effectiveness and Insights

ING Group; Pavia; In loco; EUR 70.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading innovative digital bank in Italy seeks a Head of Media Effectiveness & Insights to optimize media investments and drive data-driven marketing decisions. The role involves leading cross-media strategies, performance analytics, and fostering an experimentation culture to enhance marketing effectiveness. Applicants should possess substantial experience in media planning and a strong understanding of digital marketing technologies.

Servizi

Super flexible smart working

Competitive base salaries and performance based bonuses

Diverse cultures & Innovative mindsets

International Environment

Commitment to sustainability

Various training development opportunities

Dedicated wellness moments

Special day off for birthdays

Free water & coffee at the office

Competenze

• 10+ years in media planning, performance marketing, or data-driven marketing roles.
• Experience with analytics-driven strategies and substantial media budgets.
• Expertise in App Store Optimization and Generative Engine Optimization.

Mansioni

• Develop comprehensive cross-media strategies across various channels.
• Focus on digital marketing analytics and performance optimization.
• Manage and allocate media budgets effectively, ensuring ROI.

Conoscenze

Integrated Media Expertise

Data-Driven & Analytical

Digital Marketing

Leadership & Collaboration

Formazione

Bachelor’s Degree in Business, Marketing, Statistics

Master’s Degree or MBA

Strumenti

Media analytics tools

Martech / Adtech solutions

Descrizione del lavoro

The Head of Media Effectiveness & Insights is responsible for maximizing the impact and efficiency of the Bank’s media investments and ensuring data-driven marketing decisions. This leader orchestrates cross-media strategy planning, performance analytics, and consumer insights to optimize omnichannel campaigns and drive measurable growth. By leveraging advanced research methodologies, digital marketing innovation, data science (e.g., regression and modeling), and continuous process improvements, the role will enhance audience understanding, media ROI, and overall marketing outcomes.

Key Responsibilities

• Develop Comprehensive End-to-End Cross-Media Strategies across online and offline channels (programmatic, social, search, TV, OOH, print).
• Champion Data-Driven Decision-Making

2. Performance Optimization & Website CRO

• Focus on Digital Marketing with full ownership of Advanced Attribution & Real-Time Analytics at every stage of the funnel
• Develop and oversee qualitative / quantitative studies to drive strategic marketing decisions and inform audience targeting, creative development, and brand positioning.
• Continuously scan the market for new advertising platforms, creative techniques, and martech / adtech solutions to expand brand reach and deliver incremental growth.
• Cultivate an experimentation culture by encouraging pilot projects, A / B testing, and iterative improvements.

5. Effective Media Budget Management

• Allocate & Monitor Spend Across Channels
• ROI Measurement & Reporting

6. Developing Ways of Working & Ecosystem of Tools

• Own the Martech & Adtech Stack
• Process Improvement & Efficiency
• Coach & Develop Direct Reports & Champion Cross-Functional Alignment

8. Governance & Compliance

• Adhere to Regulatory Standards & Maintain Accurate Documentation

Educational Qualifications

• Bachelor’s Degree in Business, Marketing, Statistics, or related field;
• Master’s Degree or MBA a plus.

Technical, Language, and Other Specialized Skills

• Integrated Media Expertise : Demonstrated background in leading cross-media initiatives (traditional, digital, programmatic).
• Data-Driven & Analytical : Proficiency in media analytics tools, measurement frameworks, insight generation, regression analysis, and attribution modeling.
• Digital Marketing : Experience in SEM, SEO, social media, affiliates, retargeting, and emerging digital channels.
• Marketing Technology (Martech / Adtech) : Familiarity with planning tools, DSPs, DMPs, data visualization platforms, and AI-based solutions.
• Leadership & Collaboration : Demonstrated ability to inspire teams, foster cross-functional relationships, and manage senior stakeholders effectively.

Work Experience

• 10+ years in media planning, performance marketing, or data-driven marketing roles, ideally within large, matrixed organizations.
• Proven success implementing analytics-driven strategies, managing substantial media budgets, and overseeing integrated brand + performance campaigns.
• Deep experience with App Store Optimisation and a keen interest on Generative Engine Optimisation

Working conditions : Full Time

Duration : Permanent

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.

do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.

Do you think you are "a step ahead"? Apply now!

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer :

• Super flexible smart working
• Competitive base salaries and performance based bonuses
• Diverse cultures & Innovative mindsets
• International Environment
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday : we call it #doyourbirthday!
• And of course we can’t forget : free water & coffee at the office!

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates

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