Head of Marketing (Fully Remote)

EXUS; Italia; Remoto; EUR 70.000 - 120.000; Tempo pieno

Descrizione del lavoro

Una azienda globale di tecnologia cerca un Chief Marketing Officer per guidare la trasformazione della funzione marketing e supportare la crescita del fatturato ricorrente. È richiesta esperienza nel marketing B2B SaaS, con profonda conoscenza della generazione di domanda e ABM. Offriamo un ambiente di lavoro completamente remoto e benefici competitivi, inclusi assicurazione sanitaria privata e tempo libero illimitato.

Servizi

Lavoro completamente remoto

Salario competitivo

Ambiente di lavoro inclusivo

Assicurazione sanitaria privata

Tempo libero illimitato

Competenze

• Esperienza comprovata nel marketing B2B SaaS.
• Profonda comprensione della generazione di domanda e ABM.
• Eccellenti capacità di leadership strategica.

Mansioni

• Guidare la trasformazione della funzione marketing in un motore strategico di crescita.
• Costruire un motore di generazione della domanda scalabile.
• Sviluppare e mantenere strategie di marketing globale.

Conoscenze

Marketing B2B SaaS

Generazione di domanda

ABM

Leadership strategica

Strumenti

HubSpot

Descrizione del lavoro

EXUS is a global technology company specializing in debt collections software for financial services and utilities. Our enterprise SaaS platform is used in over 50 countries, delivering measurable improvements in collections, compliance, and operational efficiency. With 20+ years of experience and a product recognized by Gartner as best-in-class, we combine global insight with local adaptability to empower collections teams worldwide.

Our people constitute the source of inspiration that drives us forward and help us fulfill our purpose of being role models for a better world.

This is your chance to be part of a highly motivated, diverse, and multidisciplinary team, which embraces breakthrough thinking and technology to create software that serves people. We offer a creative, fun, and above all, inspiring working environment that fosters team spirit and promotes the greater good. We are positive and eager to learn and explore. We are committed to our vision.

Our shared Values:

• We are transparent and direct
• We are positive and fun, never cynical or sarcastic
• We are eager to learn and explore
• We put the greater good first
• We are frugal and we do not waste resources
• We are fanatically disciplined, we deliver on our promises
  
  

We are EXUS! Are you?

As Head of Marketing, you will lead the transformation of Exus's marketing function into a strategic growth engine, directly supporting our mission to 10X our recurring revenue over the next five years. You'll own the global marketing strategy, drive alignment with sales, and lead a high-performing team focused on pipeline generation, product positioning, and customer advocacy — all with a deep understanding of the enterprise software buyer in financial services and utilities.

Role's Responsibilities:

Growth & Demand

• Build a scalable demand generation engine to support 50% YoY ARR growth
• Launch account-based marketing (ABM) programs targeting strategic enterprise accounts
• Partner with Sales to define and optimize the full funnel (MQL → Revenue)
  
  

Strategy & Planning

• Own the global marketing strategy, aligning with GTM and company objectives
• Develop annual and quarterly marketing plans with clear KPIs
• Lead market segmentation, competitive positioning, and pricing input
  
  

Brand & Content

• Elevate Exus's brand and thought leadership in enterprise collections technology
• Oversee the development of high-quality content and campaigns across channels
• Ensure messaging consistency across markets, segments, and teams
  
  

Product Marketing

• Develop and maintain positioning, battle cards, and sales collateral
• Lead go-to-market strategies for new product capabilities and verticals
  
  

Customer Advocacy

• Build a robust customer marketing program: case studies, references, expansion plays
• Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR)
• Drive referral and reputation-led growth to increase pipeline efficiency
  
  

Operations & Reporting

• Own marketing analytics, reporting, and budget
• Optimise campaign performance using A/B testing and analytics
• Oversee visual and verbal brand consistency across channels
• Improve attribution and ROI tracking using tools like HubSpot
• Line manage inbound/outbound/content marketers and external suppliers
• Guide the team with clear KPIs across pipeline, influence, and efficiency
• Coordinate with sales, product, and customer success teams for full alignment
  
  

Requirements

• Proven experience in B2B SaaS marketing (ideally in enterprise sales cycles)
• Deep understanding of demand generation, ABM, and product marketing
• Strong strategic thinking and executional leadership
• Experience leading and scaling marketing teams in high-growth environments
• Excellent collaboration with Sales, Product, and Customer Success
• Familiarity with marketing automation tools
  
  

Benefits

• Fully remote work setup
• Competitive salary (fixed)
• Inclusive work environment & Well-being Program
• Private health insurance allowance
• Unlimited time off

Funzione lavorativa

Marketing

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

Chief Marketing Officer (SaaS revenue & growth | Remote)

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