Head of Global Press, PR & Events

OTB Group; Milano; In loco; EUR 70.000 - 100.000; Part-time

Descrizione del lavoro

A leading fashion brand based in Milan is seeking a Head of Global Press PR & Events to elevate brand visibility across all markets. The role involves managing global media activities, overseeing PR strategies, and executing worldwide events. The ideal candidate should have at least 7 years of experience in luxury PR and a strong leadership background. This position offers the opportunity to contribute significantly to brand positioning and reputation.

Competenze

• Minimum 7 years experience in fashion/luxury PR, either in-house or at international agencies.
• Proven track record in high-level media relations and securing impactful global coverage.
• Deep knowledge of the fashion and luxury industry with experience managing global events.

Mansioni

• Lead and manage global media/press activities in coordination with regional PR teams.
• Oversee the creation of PR materials ensuring brand consistency.
• Supervise all phases of worldwide event planning and execution.

Conoscenze

Strategic thinking

Leadership

Interpersonal skills

Problem-solving abilities

Fluent in English

Formazione

Bachelor's Degree in Communication, Marketing, or related field

Strumenti

Microsoft Office (Excel, PowerPoint, Word)

Descrizione del lavoro

Overview

Diesel has long been a leading pioneer in denim and casual fashion, evolving into premium casual wear and a true alternative to the established luxury market. Diesel is a worldwide organization with a presence in more than 80 countries and 5000 points of sale, including more than 400 company owned stores.

Head of Global Press PR & Events

At Diesel Headquarters we are seeking a Head of Global Press PR & Events to join our Global Marketing Department. Reporting directly to the CMO, this strategic leadership role is accountable for all global PR activities and worldwide events. The ideal candidate will be responsible for developing and executing Diesel\'s global PR and events strategy to elevate brand visibility and desirability across all markets.

This person will lead the public relations strategies and large-scale events, working closely with internal teams and external agencies. They will act as the senior global point of contact for regional PR teams, ensuring alignment with brand guidelines, global directives, and business goals.

Key Responsibilities

• Lead and manage global media / press activities (product and corporate) in coordination with regional PR teams and external agencies.
• Distribute and supervise the execution of global PR strategies across all markets.
• Oversee and align regional editorial calendars, press strategies, and performance results.
• Oversee the creation of PR materials including press releases, media kits, and feature articles, ensuring brand consistency in messaging.
• Manage international press invitations, hospitality, and logistics for key events in collaboration with partners.
• Monitor Diesel\'s global media presence and reputation, providing ongoing analysis and reporting on PR performance.
• Coordinate global timing of press releases and product communication to maximize impact across channels.
• Collaborate with the Sustainability team to support all communication related to ESG initiatives and responsible innovation.
• Develop and maintain strong relationships with talent agencies and key stakeholders in the industry.
• Supervise all phases of worldwide event planning and execution – including fashion shows, product launches, and brand activations – ensuring premium execution and brand consistency.
• Build and manage a globally consistent event calendar rooted in market insights and cultural relevance.
• Own the global PR and Events budget and oversee spend allocation.

Requirements

• Minimum of 78 years experience in fashion / luxury PR, either in-house or at international agencies
• Bachelors Degree in Communication, Marketing, or a related field
• Proven track record in high-level media relations and securing impactful global coverage
• Strong international media network and understanding of key regional markets
• Deep knowledge of the fashion and luxury industry with experience managing global events
• Strategic thinker with strong leadership and team development experience
• Proactive, collaborative, and relationship-oriented; excellent interpersonal and communication skills
• Strong organizational and problem-solving abilities; high attention to detail
• Fluent in English (written and spoken); additional languages are a plus
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)

Location : Milan (MI)

Employment Type : Temp

Experience : years

Vacancy : 1