Head of Field Marketing - Italy

GETEC Italia; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

GETEC Italia cerca un Responsabile Marketing Field per guidare le iniziative di marketing nel mercato italiano. Questo ruolo richiede esperienza significativa nel marketing B2B, nonché competenze analitiche e di gestione di progetto. Il candidato ideale avrà una consolidata esperienza nel settore dell'energia e la capacità di lavorare in un ambiente dinamico, contribuendo alla crescita dell'impresa.

Servizi

Ambiente di lavoro stimolante e in crescita

Formazione continua e gestione dei talenti

Competenze

• Esperienza di 8+ anni in marketing, 3 anni in un ruolo di leadership.
• Ottima comprensione dei principi di marketing B2B e delle migliori pratiche.
• Fluente in italiano e inglese (livello C1).

Mansioni

• Guidare il team marketing in Italia e supportare l'esecuzione delle strategie.
• Analizzare le tendenze di mercato e informare le strategie locali.
• Gestire il budget del marketing field per l'Italia.

Conoscenze

Marketing B2B

Digital Marketing

Gestione del progetto

Analisi

Leadership

Comunicazione

Formazione

Laurea in Marketing, Business o Relazioni Pubbliche

Strumenti

Sistemi di CRM

Piattaforme di automazione del marketing

Descrizione del lavoro

GETEC GROUP is an energy services company and market leader headquartered in Germany. Through its locations in Germany, the Benelux countries, Switzerland, Italy, Austria, and Poland, it provides intelligent and green energy services to its customers in nine European countries.

GETEC is one of Europe’s leading energy service providers and contracting specialists for the industrial and real estate sectors. Our mission, “We have energy for more,” is the guiding principle for over 3,000 employees at more than 70 sites. These employees support our customers in navigating an increasingly complex energy world by providing outstanding engineering know-how, exceptional regulatory expertise, proven operational speed, and comprehensive sustainability experience. We see ourselves as THE partner for our customers in delivering intelligent, efficient, and green energy solutions. We assist them in improving their carbon footprint while keeping an eye on the future and the generations to come.

In Italy, GETEC is an Energy Service Company (ESCO) that has secured contracts in the public sector, private healthcare, industry, and residential markets. These contracts primarily concern so-called “Energy Services,” which include the design, supply, installation, implementation, transformation, maintenance, operation, and management of thermal, air conditioning, cogeneration, electrical, and other systems and equipment, in order to maintain appropriate indoor temperature and humidity conditions (thermo-hygrometric conditions) within buildings.

The strength of GETEC Italia is ensured by the presence of GETEC Germany’s sole shareholder, the Infrastructure Investments Fund (IIF)—a strong partner with a long-term vision, with whom we share extensive experience in the energy sector and a belief that sustainable solutions are the only way to preserve our future.

GETEC Italia is currently looking for a Head of Field Marketing - (Italy based near Piacenza, Alessandria or Assago)

The Head of Field Marketing will lead the planning, execution, and measurement of marketing and communications initiatives across Italy, protecting and strengthening brand reputation, driving demand generation and building strong relationships with sales, customers, and prospects. This role combines strategic thinking with hands-on tactical execution to deliver measurable business results adapting campaigns to the needs of the Italian market and sales objectives.

TASKS AND RESPONSIBILITIES:

• Lead the marketing team in Italy – in close collaboration with the core marketing team - to support communications and drive the execution of brand awareness, demand generation, customer retention and field marketing plans, for all Italian legal entities and brands, aligning GETEC objectives and Italy’s sales targets.
• Lead marketing and communication initiatives post mergers and acquisitions (M&A) to create synergies between the legal entities, and when needed, executive rebranding activities.
• Analyze market trends and competitive landscape to inform local marketing strategies.
• Build and manage relationships with key stakeholders, including sales teams, customers, and industry influencers, in collaboration with the central marketing team.
• Collaborate with the core marketing team to develop compelling content, messaging and campaigns for local market needs.
• Adapt or create demand and lead generation campaigns to promote GETEC solutions and services, in line with the GETEC marketing strategy and Italy’s business targets, to deliver leads (or qualified opportunities) to the sales pipeline.
• Accelerate sales opportunities through regional and account-based marketing actions.
• Collaborate with Corporate Communications to drive local media relations, internal and external communications and crisis communications management.
• Lead the planning and execution of high-impact events, including fairs, trade shows, customer conferences, roadshows, and executive roundtables.
• Measure and report on field marketing program effectiveness using agreed key performance indicators.
• Manage the field marketing budget for Italy, ensuring optimal resource allocation and RoI.
• Own relationships with local agencies and suppliers.
• Manage and develop a team of field marketing professionals.

REQUIREMENTS:

• Italian language: native and English at a fluent level (C1).
• Experience in the energy market in Italy
• Bachelor's degree in Marketing, Business, Public Relations, or related field (MBA or relevant degree a plus)
• 8+ years of field marketing experience, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful field marketing campaigns.
• Strong understanding of B2B marketing principles and best practices.
• Knowledge of digital marketing and social media strategies
• Experience with account-based marketing (ABM)
• Excellence in project management and cross-functional team leadership.
• Experience with marketing automation platforms and CRM systems
• Project management skills with the ability to manage multiple priorities
• Strong analytical and budgeting skills.
• Strong interpersonal skills and ability to work with stakeholders at all levels

Please note that the position is based in one of our offices, with regular travel required between Piacenza, Assago, and Alessandria. Only CVs submitted in English will be considered, and we kindly ask that candidates reside in or near the mentioned locations.

WHAT WE OFFER:

• a stimulating and fast-growing environment where employees have the opportunity to develop both soft and technical skills.
• valuing the skills and attitudes of our employees is one of our main corporate missions, achieved through training courses, on-the-job training, and talent management projects.

Only candidates meeting the required qualifications will be considered.

We appreciate diversity and therefore welcome all applications, regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation, and gender identity.

This search is open to both male and female candidates in accordance with Law 903/77 and Article 8 of Legislative Decree 196/00.