Head of Experiential Marketing, Italy

Condé Nast; Milano; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

Un'azienda leader nel settore dei media cerca un Direttore Marketing Esperienziale per guidare eventi iconici. Questa posizione offre l'opportunità di lavorare con marchi prestigiosi e di collaborare con team creativi per realizzare esperienze memorabili. Se sei un leader esperto con una passione per eventi e marketing, questa è l'occasione che fa per te. Unisciti a un ambiente stimolante dove l'innovazione e l'eccellenza sono al centro di tutto ciò che facciamo.

Competenze

• 5+ anni di esperienza nella gestione di eventi o marketing esperienziale.
• Fluente in italiano e inglese, con forti capacità di comunicazione.

Mansioni

• Guidare e gestire eventi di alto profilo e esperienze immersive.
• Coordinare con diversi reparti per garantire una consegna senza problemi.
• Gestire un team di 7 persone nella pianificazione ed esecuzione degli eventi.

Conoscenze

Leadership

Event Management

Negotiation

Budget Management

Client Coordination

Communication Skills

Fluency in Italian

Fluency in English

Formazione

Degree in Event Management

Degree in Marketing

Degree in Communications

Descrizione del lavoro

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location: Milano, MI

The Role

Condé Nast Italy is seeking a highly experienced and visionary Head of Experiential Marketing / Events Director to lead the development and execution of high-profile branded events and immersive experiences across our iconic brands — including Vogue, Vanity Fair, GQ, AD, Wired, Traveller, La Cucina Italiana. Based in Milan, you will work closely with project managers and producers, act as the senior contact for key clients, and ensure that all events reflect the excellence and innovation Condé Nast is known for globally.

Primary Responsibilities

Strategic Event Leadership

• Lead and scale Condé Nast’s Event & Experiential Marketing efforts in Italy, collaborating closely with editorial, brand, sales, and creative teams to align events with commercial and cultural goals.
• Manage the full event calendar, including multi-sponsor activations, brand experiences, content-driven summits, and editorial showcases, ensuring brand integrity and editorial alignment.
• Oversee all stages of event planning and delivery, including budgeting, contracting, supplier management, scheduling, on-site coordination, and post-event follow-up for physical, hybrid, and digital events.
• Ensure the smooth execution of events while supervising the preparation of event documentation such as offers, schedules, production timelines, and contracts.

Client, Vendor & Stakeholder Management

• Lead negotiations with sponsors, service providers, and third-party agencies to secure the best terms, pricing, and quality standards.
• Coordinate with multiple internal departments to ensure seamless delivery: editorial, social, production, design, legal, and finance.
• Build strong relationships with direct suppliers to avoid unnecessary intermediaries and mitigate price increases.

Team Leadership & Process Optimization

• Lead and manage a team of 7 people in the planning and execution of events.
• Establish best practices for event planning, production, reporting, and guest experience.
• Ensure quality control of all experiential deliverables — from visuals and on-site execution to staffing and guest flow.

Reporting & Budget Management

• Track and report on event KPIs, budget performance, and overall campaign outcomes.
• Optimize event budgets by managing costs efficiently and forecasting key cost items and operational phases.
• Support monthly reporting and contribute to annual budget planning for the CNCC experiential division.

Primary Skills & Qualifications

• A senior event or experiential marketing leader with 5+ years of experience, ideally within media, luxury, fashion, or lifestyle sectors.
• Professional working fluency in Italian and English (written and spoken).
• A solid foundation in event operations, vendor and budget management, and client coordination.
• Strong experience handling both editorial-led and commercially sponsored events, including contract and proposal writing.
• A natural host and experienced communicator — confident in representing the brand internally and externally.
• Highly organized, detail-oriented, and motivated, with strong team management skills.
• Degree or formal training in Event Management, Marketing, Communications, or related fields.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.