Head of Content

le; Milano; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

LePub, part of Publicis Groupe, seeks a Head of Content for its Milan office. In this role, you will lead the Content Team, design social media strategies for both local and international clients, and ensure high-quality campaign delivery. The ideal candidate has at least 8 years of experience in digital strategy within advertising agencies, demonstrating strong communication and analytical skills.

Servizi

Flexible working hours

Corporate benefits platform

Tailored learning paths

Free online training for wellbeing

Competenze

• 8+ years of experience in social media or digital strategy.
• Experience with social monitoring and measurement tools.
• Proven experience in creating digital campaigns.

Mansioni

• Plan and coordinate social media strategy and content.
• Lead and train teams for consistent strategy implementation.
• Monitor user engagement and KPIs for continuous improvement.

Conoscenze

Social Media Strategy

Communication

Data Analysis

Digital Campaigns

Strumenti

Google Analytics

Facebook Insights

Descrizione del lavoro

Join to apply for the Head of Content role at LePub .

Company Description

Publicis Groupe : win in the platform world! LePub is part of Publicis Groupe, the world’s third largest communications group.

About LePub

You can either adapt to change, ignore it or lead it. What are you going to choose?

Mission : We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead the Change. The one constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action. It speaks to our entrepreneurial spirit and our roots as an agency. It defines the way we think about brands, ideas and relationships, and it's alive in our work.

Overview

• Social Media Strategy planning and Content Strategy;
• Coordination of the Content team;
• Coordination of Italian and international clients;
• Building and monitoring the social strategy via benchmarking and targeting analysis;
• Identify and monitor KPI’s;
• Monitor and evaluate user engagement in order to optimize content;
• Pursue, based on data analysis, continuous improvements to procedures, strategies and best practices;
• Train the internal teams to maintain a consistent strategy within the objectives set;
• Prepare reports and analyses on a weekly or monthly basis on data and ROI;
• Lead multidisciplinary teams in the creation of social-native creativity.

Interested? Keep reading...

LePub Italy is looking for a Head of Content for its Milan offices!

You'll be involved in the Content Team and you'll report directly to the Management.

Responsibilities

If in your past experience there are :

• 8+ years of work experience as social media strategist or digital strategist or planner focused on digital in international advertising / communication Agencies;
• Experience in social platforms, internal analysis tools, online monitoring and measurement tools (such as Facebook Insights, Youtube Insights, Google Analytics, Social Mention, Digimind, socialbakers and talkwalker);
• Ability to develop and maintain strong working relationships with both internal and external stakeholders;
• Excellent knowledge of English;
• Experience in collaborating with strategy and media areas;
• Proven experiences in leading category-leading brands;
• Autonomy in team training and inspiration initiatives;
• Proven experience in creating digital and integrated campaigns;
• Aptitude for self-updating and creative experimentation in the innovation field;
• Motivation and ambition to drive projects towards the highest quality standards.

If You Are

• Someone with excellent skills of written communication, verbal and realization of both internal and external presentations;
• A person with a strong humanistic background;
• A professional with the ability to work by goals and with excellent multitasking capabilities;
• An excellent interpersonal and communication person with international clients and teams.

Additional Information

Why LePub? Joining Our Team Means Joining a Network Of Talented And Passionate Individuals Who Inspire And Challenge One Another. At LePub, We Offer Opportunities For Growth, a Competitive Salary Package, And An Inclusive, Creative Environment Where Everyone's Ideas Are Valued. We Take Care Of Our Talents And Their Wellbeing.

• Future of Work : flexible entrance and smartworking.
• Corporate benefit : a platform dedicated to our people full of offers, discounts and more.
• Learning & Development : a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness : free access to online training classes for your physical and psychological wellbeing.

Did you know that our motto is Viva la difference ? With or without D.Lgs. 198 / 2006, we can't wait to meet you and welcome you, whoever you are!

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