Head Of Brand & Marketing

Buscojobs; Umbria; In loco; EUR 70.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking a Head of Brand & Marketing to drive a comprehensive brand strategy enhancing customer engagement and loyalty. This role requires mapping customer journeys and executing data-driven marketing campaigns. Candidates should have extensive experience in brand management and a strong educational background in relevant fields, ideally with a Master’s degree.

Competenze

• Over 10 years in senior marketing roles focusing on brand management and integrated campaigns.
• Experience in developing customer journeys across segments.
• Strong leadership experience managing teams and stakeholders.

Mansioni

• Develop a unified brand and marketing vision aligned with core business lines.
• Implement end-to-end lifecycle campaigns including product-agnostic marketing.
• Ensure adherence to regulatory standards and maintain documentation.

Conoscenze

Brand management

Full-funnel marketing

Event & sponsorship activation

Marketing technology

Analytical skills

Formazione

Bachelor's Degree in Marketing, Business, Communications

Master’s Degree or MBA

Descrizione del lavoro

Job Description
The Head of Brand & Marketing is responsible for setting and executing a comprehensive brand and marketing strategy that enhances customer engagement, builds brand loyalty, and drives business growth. This role leads a team encompassing Brand, Marketing, Sponsorship, Event & Partnership, integrating full-funnel marketing—from acquiring new customers to cross-selling and up-selling existing ones—and uses data-driven insights to create compelling campaigns and life-stage-focused programs. The position involves mapping and optimizing the entire customer journey, including onboarding, daily banking, lending, and mortgages, ensuring every brand interaction provides a meaningful and differentiated experience.

Key Responsibilities

1. Brand & Marketing Strategy & Effectiveness

• Develop a unified brand and marketing vision aligned with core business lines
• Champion data-driven brand building

1. Full-Funnel Marketing Execution

• Implement end-to-end lifecycle campaigns, including product-agnostic and behavioral marketing

1. Brand & Consumer Insights

• Provide strategic guidance to shape local brand direction, ensuring consistency across touchpoints
• Utilize market research, competitor analysis, and consumer data to inform brand architecture and marketing strategies

1. Innovation & Experience Marketing

• Explore new channels and experiences, including in-person events

1. Agency & Vendor Management

• Oversee vendors and agencies, focusing on creative agency excellence

1. Leadership & Collaboration

• Coach and develop direct reports
• Foster cross-functional collaboration

1. Governance & Compliance

• Ensure adherence to regulatory standards and maintain documentation

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related field; Master’s Degree or MBA preferred

Skills & Experience

• Proven expertise in brand management, full-funnel marketing, event & sponsorship activation, and marketing technology
• Strong analytical skills with experience interpreting customer insights and optimizing strategies
• Leadership experience in managing teams and stakeholders

Work Experience

• Over 10 years in senior marketing roles with a focus on brand management, integrated campaigns, sponsorships, and events
• Experience developing customer journeys across segments such as retail banking and mortgages

Additional Information

• Work condition: Full-time, Permanent, Milan (hybrid)

About ING

ING offers a diverse and rewarding career environment, emphasizing innovation, flexibility, and personal growth. We are committed to diversity, inclusion, and equal opportunity. Our purpose is to empower people and businesses to realize their visions for a better future.