Head of Brand Experience – Events

Jobtailor; Milano; In loco; EUR 140.000 - 180.000; Tempo pieno

Descrizione del lavoro

Maison Valentino is seeking a seasoned Brand Experience Leader to develop and support the execution of global Brand Experience initiatives across markets and key Maison moments. You will craft experiential concepts that align seasonal narratives, product launches, client engagement initiatives and cultural moments, strengthening emotional connection and desirability.

You will build guidelines, activate regional strategies, and partner with regional marketing teams to deliver bespoke experiences

Competenze

• Significant experience of at least 7 years in luxury, fashion, hospitality, lifestyle or premium environments with experiential marketing exposure.
• Ability to translate brand strategy and seasonal narratives into compelling experiences.
• Strong understanding of luxury landscape and evolving client expectations.
• Cultural curiosity and awareness with instinct for new ideas, collaborators and formats.
• Excellent organizational and project management skills for multiple projects, timelines and budgets.
• Collaborative working style across corporate and regional teams, agencies and partners.
• Excellent communication and presentation skills.
• Fluent English; additional languages are an advantage.

Mansioni

• Develop and support execution of global Brand Experience initiatives across markets and key Maison moments.
• Create experiential concepts supporting seasonal narratives, product launches, client engagement initiatives and cultural moments.
• Build seasonal experiential guidelines and activation frameworks for regional markets.
• Coordinate with the Creative Director’s office and Brand Image teams on narratives.
• Lead cross-functional collaboration across Marketing, PR, Retail, VM, CRM, Partnerships, Digital and Graphics.
• Lead, mentor and support the Brand Experience team.
• Track and evaluate initiative effectiveness through qualitative and quantitative feedback.
• Research collaborators, agencies, venues, creatives, hospitality partners and production suppliers.

Conoscenze

Experiential Marketing

Project Management

Brand Experience Strategy

Luxury Market Understanding

Collaborative Working Style

Descrizione del lavoro

• Develop and support execution of Maison Valentino’s global Brand Experience initiatives across all markets and key Maison moments
• Develop experiential concepts supporting seasonal narratives, product launches, client engagement initiatives and cultural moments
• Create experience formats that strengthen emotional connection, client engagement, desirability and belonging
• Build seasonal experiential guidelines and activation frameworks for regional markets
• Partner with regional marketing teams on creative guidance, ideas and bespoke experiential solutions
• Ensure activations follow Maison standards, brand guidelines, approval processes and CMO strategic priorities
• Coordinate with the Creative Director’s office and Brand Image teams on seasonal narratives and storytelling
• Work cross-functionally with Marketing, PR, Retail, VM, Clienteling, CRM, Brand Image, Partnerships, Digital and Graphics teams
• Develop and oversee concepts for fashion shows, product launches, client activations, cultural initiatives, private experiences, dinners, festivities and community-driven events
• Research and propose collaborators, agencies, venues, creatives, hospitality partners, production suppliers, cultural partners and experiential formats
• Identify opportunities to increase visibility, desirability, client engagement and cultural relevance
• Support regions with fresh concepts and activation opportunities throughout the year
• Collaborate with Event Planning on timelines, operational planning and budgets
• Align partnership initiatives with Brand Experience strategy and activation calendar
• Participate in MarComm and regional alignment meetings
• Foster cross-department coordination for seamless global execution
• Lead, mentor and support the Brand Experience team
• Track and evaluate initiative effectiveness through qualitative and quantitative feedback
• Collaborate with L’Oréal and Kering Eyewear teams on beauty experiences, launches and image initiatives

Requirements

• Significant relevant experience of at least 7 years within luxury, fashion, hospitality, lifestyle, culture or other premium environments, with exposure to experiential marketing, brand experience or activations
• Proven ability to develop original experiential concepts and ideas, translating brand strategy, creative direction and seasonal narratives into compelling experiences
• Strong understanding of the luxury landscape and evolving client expectations, with sensitivity to hospitality, culture and contemporary brand engagement
• Cultural curiosity and awareness with an instinct for identifying new ideas, collaborators, locations and formats
• Strong organizational and project management skills, with the ability to manage multiple projects, stakeholders, timelines and budgets simultaneously
• Collaborative working style across corporate and regional teams, external agencies and partners
• Excellent communication and presentation skills
• Fluent English; additional languages are an advantage

Core Competencies

Demonstrates expertise in developing and executing experiential marketing initiatives within the luxury and fashion sectors, with a strong focus on client engagement and brand experience. Proven ability to manage projects, collaborate cross-functionally, and mentor teams while aligning with brand strategies and guidelines.

Highest-signal resume keywords

• Experiential Marketing
• Project Management
• Brand Experience Strategy
• Luxury Market Understanding
• Collaborative Working Style

Hard Skills

• Experiential Concept Development
• Event Planning
• Budget Management
• Creative Direction
• Cultural Awareness

Soft Skills

• Excellent Communication
• Organizational Skills
• Presentation Skills

Industry Keywords

• Luxury
• Fashion
• Hospitality
• Lifestyle
• Cultural Initiatives