Head of Brand Communication

Tagvenue; Italia; Remoto; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Tagvenue is seeking a Head of Brand Communication to lead their strategic communication efforts across international markets. This role demands strong leadership and execution skills to build brand authority and visibility, leveraging data-driven insights to enhance overall performance in the dynamic venue booking industry.

Servizi

Flexible working hours

24 paid days off per year

Day off on your birthday

Access to private healthcare

Growth budget for books and courses

Quarterly team gatherings in Kraków

Competenze

• At least 5-7 years experience in brand communication or marketing.
• Proficient in leveraging data-based strategies.
• Proven ability in managing partnerships with influencers.

Mansioni

• Own and execute the brand communication strategy.
• Lead the execution of key communication initiatives.
• Monitor brand performance with tools like Semrush and Google Analytics.

Conoscenze

Brand Communication

Leadership

Content Marketing

Data Optimization

Partnership Building

Performance Monitoring

Strumenti

Semrush

Google Analytics

Ahrefs

Moz

Descrizione del lavoro

We are Tagvenue - a global online marketplace for venue hire. With growth, empowerment, and execution at our core, we're on a mission to revolutionize the venue-booking experience worldwide. We launched in mid-2015, and within a short period, we achieved a market-leading position in the UK, Australia, Singapore, and Canada, and we’re expanding rapidly in the US. As a team of 100+ professionals, we're looking for talented individuals who share our drive for innovation and passion for excellence. Join us and be part of reshaping the future of event experiences worldwide.

Your role:

We’re looking for a strategic and hands-on Head of Brand Communication to lead and shape our marketplace’s brand presence. This role will focus on defining and executing communication strategies that build brand authority, enhance visibility, drive organic growth, and deliver communication that resonates with our brand identity while making a lasting impact on our audience.

You’ll drive brand communication across all our markets — the UK, US, and APAC — collaborating with content creators, SEO specialists, and co-founders to ensure consistent, impactful messaging across all channels. This position is ideal for an experienced leader who thrives in a fast-paced environment, can turn brand strategy into measurable business results, and is eager to shape the future of our brand’s identity as we take it to the next level.

• Brand Communication Strategy: Own and execute the brand communication strategy, aligning it with company goals. Lead content marketing, social media, PR, and partnerships initiatives to elevate brand recognition, build authority, and drive measurable impact.
• Execution of Communication Initiatives: Lead the hands-on execution of key communication initiatives, ensuring storytelling-driven messaging that engages audiences, builds emotional connections, and strengthens the brand across all platforms.
• Brand Presence & Channel Optimization: Oversee and optimize multi-channel efforts to enhance brand visibility, drive organic traffic, and solidify brand reputation. Focus on strategic content marketing, PR, and partnerships to secure high-quality brand mentions and backlinks.
• Partnerships & Media Relations: Foster strong relationships with media, key influencers, and industry leaders to broaden brand reach and secure coverage in high-authority publications.
• Performance Monitoring & Strategy Refinement: Use tools like Semrush, Ahrefs, and Google Analytics to monitor and assess brand performance. Continuously refine strategies based on data-driven insights to maximize brand recognition, visibility, and ROI.
• Leadership & Coordination of Specialists: Lead and align specialists in branding activities, including content writers, agencies, and cross-functional teams. Ensure efficient initiative execution and a unified approach to achieving brand goals across all touchpoints.

Requirements

• At least 5-7 years of experience in brand communication or marketing, with a proven track record of leading successful brand strategies across multiple channels.
• Strong ability to both strategize and execute branding initiatives with measurable impact.
• Leadership experience managing and aligning cross-functional teams.
• Proficient in leveraging tools like Semrush, Moz, Ahrefs, and Google Analytics to optimize data-based strategies.
• Proven ability to build and manage partnerships with influencers and media to expand brand reach.
• A solid history of delivering successful projects and strong communication skills across all platforms.

Nice to Have

• Experience in marketplace business models or SaaS.
• Experience with paid media campaigns (Facebook Ads, Google Ads) as part of brand amplification.
• Familiarity with marketing automation tools

WHAT MAKES US A GREAT PLACE TO WORK

• Flexible working hours
• 24 paid days off per year & all bank holidays to support your work-life balance ️
• Day off on your birthday
• Access to private healthcare
• Growth budget for books and courses
• As a part of the events industry, we are all about parties! We work, we achieve our goals, and we don’t forget about celebrating our successes- every quarter we gather in Kraków to see each other in person and have fun together!

• Livello di anzianità

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