Growth Specialist - Italy

Blank; Milano; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

Un'azienda innovativa cerca un Growth Specialist per guidare strategie di acquisizione a pagamento. In questo ruolo, avrai l'opportunità di sperimentare nuove strategie e ottimizzare campagne per massimizzare il ROI. Lavorando a stretto contatto con il team marketing, sarai responsabile della gestione delle campagne pubblicitarie su diverse piattaforme, esplorando canali alternativi come partnership e marketing affiliato. Se sei un professionista creativo e orientato ai risultati, questa è l'occasione perfetta per unirti a un team in rapida crescita nel settore fintech e contribuire al successo di un'applicazione che supporta i liberi professionisti.

Servizi

Ticket ristorante

22 giorni di ferie

Copertura sanitaria complementare

Contributo per telefono

Rimborso spese remote

Pacchetto di formazione

Bonus di anzianità di 3 anni

Competenze

• 2-3 anni di esperienza nella gestione di campagne pubblicitarie a pagamento.
• Competenze analitiche per ottimizzare l'efficacia delle campagne.

Mansioni

• Sviluppare e ottimizzare campagne pubblicitarie a pagamento per acquisire nuovi clienti.
• Collaborare con agenzie esterne per garantire il raggiungimento degli obiettivi.

Conoscenze

Gestione delle campagne pubblicitarie a pagamento

Analisi dei dati

Ottimizzazione delle conversioni

Collaborazione con agenzie esterne

Creatività

Formazione

Laurea in Marketing o affini

Strumenti

Piwik Pro

HubSpot

Google Tag Manager

Amplitude

Webflow

Descrizione del lavoro

About Blank

Construction workers, craftsmen, merchants, drivers, consultants, freelancers… Blank is an application backed 100% by Crédit Agricole and supports all self-employed professions by meeting their specific needs. How? By combining a professional bank account with administrative and financial management tools. Our mission is clear: to ease professionals' day-to-day work through a responsive and easy-to-use application. Blank gives them every chance of success!

Our added value: Ultra-fast account opening (approx. 5 minutes), a complete and intuitive quotation and invoice editing tool, automated tax declaration, and many other new tools. Our support team is available 7 days a week by e-mail and telephone, and our business experts are trained in any administrative, legal, and accounting topic. 100% insurance coverage tailored to the hazards of self-employed workers' lives (injuries and incidents, professional liability, pension, etc.).

To make it short, Blank's value proposition is to give professionals all the confidence they need to focus and develop their business, and succeed.

Already in the top 3 of French online pro accounts, Blank was born in 2019 within the startup studio La Fabrique funded by the Crédit Agricole Group, the world's 10th-largest banking group. We now have more than 100 talents, and a first TV campaign that reached 15 million people in France.

Our ambition? With our fundraising of 47 million euros in 2023, we want to continue accelerating our strong growth in France and in the Italian Market!

Our Team:

Join our Marketing team at Blank! By joining us, you will have the opportunity to:

• Have a high level of autonomy in shaping and executing growth strategies, with the opportunity to drive significant impact in a fast-growing, innovative company within the fintech space.
• Experiment with new strategies and tools in a fast-evolving environment.
• Be part of a fast-growing team that values trust and ensures your voice is heard.

Your responsibilities:

As a Growth Specialist at Blank, you will play a key role in defining, executing, and optimizing a paid acquisition strategy to drive growth through high-performance campaigns. You’ll explore alternative acquisition channels like strategic partnerships and affiliate marketing to boost customer acquisition and reduce costs.

Collaborating with the Marketing and Communication Manager, you’ll take ownership of cutting-edge growth strategies while managing external partners to ensure alignment and maximum ROI. Your focus will be on the strategic development and optimization of campaigns across paid channels, enhancing conversion rates, customer acquisition, and cost-efficiency.

Key Responsibilities

1) Paid Acquisition

• Develop & execute paid acquisition campaigns: create, implement, and continuously optimize advanced paid acquisition strategies to drive new customer acquisition and enhance Customer Lifetime Value (LTV) in collaboration with the MarCom Manager and the agencies involved.
• Performance optimization: continuously monitor, adjust, and optimize campaigns based on key performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates.

2) Exploring new acquisition channels

• Channel Innovation: bring fresh perspectives by experimenting with alternative channels such as partnerships, affiliate marketing, and emerging paid media platforms to discover new and effective ways to expand our customer base.
• New tactics: regularly test and experiment with innovative acquisition strategies based on business needs and market trends.

3) Agency & Partner management

• External agency collaboration: foster collaboration with external agencies (e.g., SEA, affiliate networks, media partners) to ensure campaigns meet performance targets and are tightly aligned with the company goals.
• Strategic briefing: brief and work with external partners to create high-quality campaign assets (e.g., banners, emails, creative assets) and ensure their optimal performance across acquisition campaigns.

4) Optimization & A/B testing

• Campaign optimization: run A/B tests across landing pages, ad creatives, bidding strategies, and other elements to continuously improve campaign performance.
• Landing Pages creation: design and optimize landing pages (using Webflow or other tools) to boost conversions and ensure a seamless user experience.

5) Analytics & Data-Driven Insights:

• Performance Tracking: utilize tools like Piwik Pro, HubSpot, Google Tag Manager, and Amplitude to monitor and analyze campaign performance, making data-driven decisions for continuous improvement.
• Conversion Rate Optimization: leverage HubSpot and other CRM tools to track lead conversions, analyze performance, and refine strategies to improve lead quality and conversion rates.

Requirements:

Studies have shown that candidates from under-represented backgrounds often give up applying if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if you're interested.

• Experience: 2–3 years of success managing high-budget paid acquisition campaigns across multiple platforms (Google, Facebook, Instagram, LinkedIn, etc.). Previous experience in Fintech, SaaS, other fast-growing sectors or media agencies is a bonus.
• Agency & Affiliate Management: Skilled in collaborating with external agencies and affiliate networks to align campaigns with business objectives.
• Data-Driven Growth: Expertise in designing, scaling, and optimizing paid acquisition strategies with a data-centric approach, driving growth across diverse channels.
• Analytical Skills: Proficient in monitoring, analyzing, and optimizing performance to enhance campaign effectiveness and ROI.
• Optimization Expertise: Proven experience in running A/B tests and optimizing ad creatives, landing pages, and bidding strategies for maximum impact.
• Technical Proficiency: Hands-on experience with Piwik Pro, HubSpot, Google Suite, and Amplitude, with knowledge of Webflow for landing page creation.
• Marketing Automation & CRM: Strong background in CRM tools like HubSpot for lead nurturing and customer lifecycle management.
• You are proactive and results-oriented.
• You're creative and curious: you have a keen interest in exploring new marketing strategies and staying ahead of industry trends.
• You're a strong team player who fosters alignment and effective collaboration with internal and external stakeholders.

What we offer:

Here's the list of benefits you'll enjoy at Blank:

• Tickets restaurant at Edenred: €5.4 entirely paid for by Blank.
• 22 days of vacation with 104 hours of paid leave hours (ROL, 13 days).
• Health protection: a complementary and extensive health coverage provided by UniSalute.
• Phone grant: 50% of the cost of purchasing your phone is covered by Blank, every two years and up to a limit of 500€.
• Remote fees: Blank covers 100% of the costs incurred up to a maximum of €400 every two years per employee, on presentation of the purchase invoice and according to an in-house referencing.
• Training package.
• 3-year seniority bonus.

Hiring process:

For this position, our recruitment process consists of 5 steps:

• Visio Interview with Emmanuelle, Talent Acquisition Specialist - 30 minutes.
• Visio interview with Elisa, Marketing & Communication Manager - 45 minutes.
• Case study presentation with Julien, Country Manager, and Elisa, Marketing & Communication Manager - 1 hour.
• Physical meeting with the team - 30 minutes.
• Potential reference check.

At Blank Spa, we celebrate diversity as an opportunity for growth and corporate enrichment. In our company, we promote personal uniqueness and individuality, and we do not discriminate based on disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status including pregnancy, age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based solely and exclusively on the merit, professionalism, attitude, and talent of each individual.