Growth Specialist - Italy

Blank; Campania; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A fast-growing fintech company in Campania seeks a Growth Specialist to define and execute paid acquisition campaigns. The role involves optimizing performance metrics and exploring new channels to enhance customer acquisition. Candidates should have 2-3 years of relevant experience and a strong analytical background. This position offers benefits like meal vouchers, health coverage, and remote work support.

Servizi

Meal vouchers

104 hours of paid leave

Health coverage

Training package

Competenze

• 2-3 years of experience managing high-budget paid acquisition campaigns.
• Skilled in agency collaboration and affiliate management.
• Proficient in A/B testing and optimization.

Mansioni

• Define and execute a comprehensive paid acquisition strategy.
• Develop and optimize campaigns across multiple channels.
• Experiment with innovative acquisition strategies.

Conoscenze

Paid Acquisition Campaign Management

Analytical Skills

A/B Testing

Data-Driven Decision Making

Strumenti

Google Analytics

HubSpot

Piwik Pro

Webflow

Descrizione del lavoro

Construction workers, craftsmen, merchants, drivers, consultants, freelancers… Blank is an application backed 100% by Crédit Agricole that supports all self-employed professions by meeting their specific needs. How? By combining a professional bank account with administrative and financial management tools. Our mission is to ease professionals' day-to-day work through a responsive and easy-to-use application. Blank gives them every chance of success!

Our added value : Ultra-fast account opening (approx. 5 minutes), a complete and intuitive quotation and invoice editing tool, automated tax declaration, and many other new tools. Our support team is available 7 days a week by e-mail and telephone, and our business experts are trained in administrative, legal, and accounting topics. 100% insurance coverage tailored to the hazards of self-employed workers' lives (injuries and incidents, professional liability, pension, etc.).

To make it short, Blank's value proposition is to give professionals all the confidence they need to focus and develop their business, and succeed.

Already in the top 3 of French online pro accounts, Blank was born in 2019 within the startup studio La Fabrique funded by the Crédit Agricole Group, the world's 10th-largest banking group. We now have more than 100 talents, and a first TV campaign that reached 15 million people in France.

Our ambition? With our fundraising of 47 million euros in 2023, we want to continue accelerating our strong growth in France and in the Italian Market!

Our Team :

Join our Marketing team at Blank! By joining us, you will have the opportunity to :

• Have a high level of autonomy in shaping and executing growth strategies, with the opportunity to drive significant impact in a fast-growing, innovative company within the fintech space.
• Experiment with new strategies and tools in a fast-evolving environment.
• Be part of a fast-growing team that values trust and ensures your voice is heard.

Your responsibilities :

As a Growth Specialist at Blank, you will play a key role in defining, executing, and optimizing a paid acquisition strategy to drive growth through high-performance campaigns. You’ll explore alternative acquisition channels like strategic partnerships and affiliate marketing to boost customer acquisition and reduce costs.

Collaborating with the Marketing and Communication Manager, you’ll take ownership of cutting-edge growth strategies while managing external partners to ensure alignment and maximum ROI. Your focus will be on the strategic development and optimization of campaigns across paid channels, enhancing conversion rates, customer acquisition, and cost-efficiency.

Key Responsibilities :

1. Paid Acquisition
   Develop & execute paid acquisition campaigns: create, implement, and continuously optimize advanced paid acquisition strategies to drive new customer acquisition and enhance Customer Lifetime Value (LTV) in collaboration with the MarCom Manager and the agencies involved.
2. Performance optimization
   Continuously monitor, adjust, and optimize campaigns based on key performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates.

2) Exploring new acquisition channels

1. Channel Innovation : bring fresh perspectives by experimenting with alternative channels such as partnerships, affiliate marketing, and emerging paid media platforms to discover new and effective ways to expand our customer base.
2. New tactics : regularly test and experiment with innovative acquisition strategies based on business needs and market trends.

3) Agency & Partner management

1. External agency collaboration : foster collaboration with external agencies (e.g., SEA, affiliate networks, media partners) to ensure campaigns meet performance targets and are tightly aligned with the company goals.
2. Strategic briefing : brief and work with external partners to create high-quality campaign assets (e.g., banners, emails, creative assets) and ensure their optimal performance across acquisition campaigns.

4) Optimization & A / B testing

1. Campaign optimization : run A / B tests across landing pages, ad creatives, bidding strategies, and other elements to continuously improve campaign performance.
2. Landing Pages creation : design and optimize landing pages (using Webflow or other tools) to boost conversions and ensure a seamless user experience.

5) Analytics & Data-Driven Insights :

1. Performance Tracking : utilize tools like Piwik Pro, HubSpot, Google Tag Manager, and Amplitude to monitor and analyze campaign performance, making data-driven decisions for continuous improvement.
2. Conversion Rate Optimization : leverage HubSpot and other CRM tools to track lead conversions, analyze performance, and refine strategies to improve lead quality and conversion rates.

Requirements :

We encourage candidates from under-represented backgrounds to apply, even if they don't meet all criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if you're interested.

• Experience: 2–3 years managing high-budget paid acquisition campaigns across platforms like Google, Facebook, Instagram, LinkedIn. Experience in Fintech, SaaS, or fast-growing sectors or media agencies is a bonus.
• Agency & Affiliate Management: Skilled in collaborating with external agencies and affiliate networks.
• Data-Driven Growth: Expertise in designing, scaling, and optimizing paid strategies with a data-centric approach.
• Analytical Skills: Proficient in monitoring, analyzing, and optimizing performance for ROI.
• Optimization Skills: Proven experience in running A / B tests and optimizing creatives, landing pages, and bidding strategies.
• Technical Skills: Hands-on with Piwik Pro, HubSpot, Google Suite, Amplitude, and Webflow.
• CRM & Marketing Automation: Strong background in HubSpot or similar tools.
• Proactive, results-oriented, creative, curious, and a strong team player.

What we offer :

• Tickets restaurant at Edenred: €5.4 paid by Blank.
• 22 days of vacation plus 104 hours of paid leave (ROL, 13 days).
• Health coverage provided by UniSalute.
• Phone grant: 50% of the cost, up to €500 every two years.
• Remote work support: up to €400 every two years.
• Training package.
• 3-year seniority bonus.

Hiring process :

1. Video interview with Emmanuelle, Talent Acquisition Specialist - 30 mins.
2. Video interview with Elisa, Marketing & Communication Manager - 45 mins.
3. Case study presentation with Julien, Country Manager, and Elisa, Marketing & Communication Manager - 1 hour.
4. In-person meeting with the team - 30 mins.
5. Reference check (if applicable).

We celebrate diversity and promote individual uniqueness. Our hiring is merit-based, without discrimination based on disability, gender, age, ethnicity, or other characteristics.

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