Growth Marketing Specialist

Empatica; Milano; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading digital healthcare company in Milan seeks a Growth Marketing Specialist to drive marketing strategies for their innovative health monitoring products. The ideal candidate will have at least 5 years of growth marketing experience, strong analytical skills, and proficiency in Pardot. This role involves developing campaigns, optimizing websites, and collaborating with various teams. Flexible hybrid working options are available.

Competenze

• Minimum of 5 years experience in growth marketing roles.
• Strong analytical skills to interpret data.
• Fluent in English; experience with English copywriting is a plus.

Mansioni

• Develop and execute marketing campaigns using Pardot and Mailchimp.
• Collaborate on initiatives to generate leads and acquire new customers.
• Oversee website optimization and manage the marketing tech stack.
• Maintain accurate, automated KPI reports.
• Work with teams to develop sales enablement materials.

Conoscenze

Data-driven mindset

Creativity

Analytical skills

Proficiency in Pardot

Learnability of new tools

Formazione

Bachelor's Degree in Marketing, Business, or related field

Strumenti

Pardot

Salesforce

Google Analytics 4

Mailchimp

Descrizione del lavoro

Empatica

Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. We are building the world’s biggest and most trusted platform to understand health, utilizing smart algorithms and award-winning wearables to monitor, detect, research, and forecast various conditions.

If you are looking to join an innovative technology company and do meaningful work that can make a true impact in the world, you are in the right place.

• About the role

We are seeking a Growth Marketing Specialist to join our team in Milan. This role offers an exciting opportunity to expand your skills across multiple marketing areas within a fast-growing company, with innovative products that serve a global market and span both B2B and B2C sectors.

Your primary responsibility will be to leverage digital tools to generate interest throughout the marketing funnel for our Empatica Health Monitoring Platform (an FDA-cleared digital platform for remote patient monitoring) and our EpiMonitor product (an FDA-cleared wearable device for seizure detection in epilepsy patients).

We value strategic thinkers who are data-driven, proactive, and creative. You should enjoy utilizing various tools, continuously learning new techniques, and have a passion for analytics, testing, and optimization to improve KPIs and drive results.

• Main responsibilities
• Lifecycle marketing & automation: Develop and execute campaigns using Pardot and Mailchimp, creating nurture programs and automations for prospects and users.
• Demand generation: Collaborate on initiatives to generate leads and acquire new customers via targeted efforts like ABM, event lead capture, and digital advertising.
• Website and Marketing Tech Management: Oversee website optimization, CRO, and SEO efforts. Work with designers and developers, manage the marketing tech stack, and ensure website functionality.
• Analytics and reporting: Partner with Business Operations to maintain accurate, automated KPI reports for sharing across teams.
• Content creation: Work with Marketing, Product, and Sales teams to develop assets such as sales enablement materials and gated content.
• Strategic planning: Support the Director of Marketing in creating growth strategies for Empatica.

  The role reports to the Director of Marketing.

• Requirements
• Bachelor's Degree in Marketing, Business, Communication, or related field.
• Minimum of 5 years experience in growth marketing roles.
• Proficiency with Pardot and other marketing automation platforms.
• Experience in lead generation, management, scoring, nurturing, and related areas like SEO and sign-up flows.
• Fluent in English; experience with English copywriting is a plus.
• Strong analytical skills with the ability to interpret data and set up dashboards.
• Knowledge of major ad platforms (Google Ads, Meta, Reddit) and pixel tracking, privacy regulations.
• Tech-savvy with quick learning ability for new tools.
• Experience with the US market or digital health is advantageous.
• Tools: Pardot, Salesforce, GA4, Mailchimp (must-have); Looker Studio, GTM, Semrush, Hotjar, Datadog, Zapier (nice-to-have).
• Additional details

Empatica operates internationally with offices in Europe and the US, conducting all work in English. The position is based in Milan with flexible hybrid options.

• Life at Empatica

Join a diverse, international team of over 100 passionate professionals committed to making a difference. You will work closely across organizational levels, gaining ownership of projects that impact thousands worldwide.

While challenging, this experience promises significant learning, skill development, and meaningful contribution. Read our blog to learn why we love working at Empatica.

• Inclusion & Diversity

We embrace diversity, with colleagues from 27 countries, and more than 50% of our team from diverse backgrounds.