Growth Marketing Specialist

MainStreaming S.p.A; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative company is seeking a dynamic Growth Marketing Specialist to lead initiatives that drive brand awareness and generate high-quality leads. This role is pivotal in developing global marketing strategies for an Edge Video Delivery Network. The successful candidate will collaborate closely with sales and partner teams, manage events, and optimize marketing performance. Join a flexible and international environment committed to innovation and making a positive impact in the media delivery industry.

Competenze

• 5+ years of experience in demand generation and performance marketing.
• Strong understanding of lead generation and partner collaboration strategies.

Mansioni

• Plan and execute strategies to increase lead generation.
• Identify and oversee industry events and sponsorships.
• Collaborate with partners for co-marketing campaigns.

Conoscenze

Lead Generation

Project Management

Marketing Automation Tools

CRM Proficiency

Data Analysis

Communication Skills

Formazione

Bachelor's degree in Economics or Marketing

Strumenti

Salesforce

Sales Navigator

Zoominfo

Asana

Descrizione del lavoro

MainStreaming is an Intelligent Media Delivery company with solutions to tackle the challenges of broadcasters and OTT providers and deliver exceptional video experiences with sustained video bitrate, ultra-low rebuffering rates and faster video startup, especially on live streaming at scale. MainStreaming technology gives back control over the video delivery process, guarantees reliability, elevates Quality of Service, and generates measurable financial and environmental returns.

GROWTH MARKETING SPECIALIST

Job Description:

We are seeking a dynamic and results-oriented Growth Marketing Specialist. This role is pivotal in the development and implementation of marketing strategies and go-to-market plans at a global scale for MainStreaming’s Edge Video Delivery Network, aligning with our growth objectives. The successful candidate will be responsible for driving high-quality top-of-funnel leads and opportunities through events, sponsorships, and partner marketing activities. This is a key role in developing and executing strategic marketing initiatives that boost brand awareness, engage key audiences, and fuel pipeline growth.

This role demands a hands-on, multidisciplinary approach, requiring close collaboration with Sales and Partner teams, Finance and other key Marketing functions.

Key Responsibilities:

• Lead Demand Generation Initiatives: Plan and execute strategies to increase lead generation and nurture prospects through the marketing funnel.

• Manage Events & Sponsorships: Identify, plan, and oversee industry events, trade shows, and sponsorships to maximize brand exposure and generate qualified leads.

• Drive Partner Marketing : Collaborate with strategic partners to co-market campaigns, create joint events, and expand audience reach.

• Optimize Performance: Track, measure, and report on event, sponsorship, and partner marketing effectiveness, ensuring a strong return on investment.

• Align with Sales & Marketing : Work closely with sales and marketing teams to ensure seamless execution of demand generation programs.

• Budget & Vendor Management: Oversee budgets for events and sponsorships while managing relationships with vendors and partners.

Qualifications

• Bachelor's degree in economics, Marketing or related field is preferred;

• 5+ years of experience in demand generation, performance marketing and events management, ideally within content delivery, video streaming, B2B tech companies.

Skills

• Strong understanding of lead generation and partner collaboration strategies.

• Excellent project management and organizational skills.

• Proficiency with Marketing automation tool and CRM (Salesforce Salesforce, Sales Navigator, Zoominfo) and Project Management tool (Asana)

• Strong communication and relationship-building abilities.

• Ability to analyze data and translate insights into action.

• Fluency in English, with exceptional writing, speaking, and presentation skills

Competencies:

• Execution & Precision: Strong attention to detail, ability to meet deadlines, and accuracy in output.

• Ownership & Accountability: Taking responsibility for work, following through on commitments, and delivering high-quality results.

• Adaptability & Resilience: Thriving in a fast-paced environment, responding well to change, and maintaining professionalism under pressure.

• Collaboration & Influence: Working effectively across teams, promoting knowledge sharing, and fostering a culture of transparency.

• Continuous Learning: Proactively seeking opportunities to enhance marketing expertise and knowledge.

Salary and benefits will be assessed in relation to the candidate's experience and skills

In MainStreaming you will be part of a dynamic, flexible, young, tight-knit and international environment and will have the chance to work in a company that values innovation, out of the box thinking, its employees and is committed to making the world a better place.

MainStreaming is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status or disability status.