Growth Marketing Specialist

Scalapay; Lombardia; Hybrid; EUR 36,000 - 48,000; Full time

Job summary

Scalapay S.R.L. is seeking a Growth Marketing Specialist to join the Growth Marketing team and collaborate with the Head of Growth on a sizable paid acquisition budget across Italy, Spain, France, and Portugal.

You will set objectives, guide the external agency, and own internal tracking to tie campaigns to business results. You will lead structured testing programs, optimize landing pages, and ensure alignment with product, data, and marketing teams.

Qualifications

• 2–4 years of experience in growth marketing, performance marketing, or demand generation.
• Proven hands-on experience building, launching, and optimizing campaigns on Google Ads and Meta Ads.

Responsibilities

• Work with Head of Growth on budget, objectives, and allocation across funnels and markets.
• Design and run a structured creative testing program with AI or prototyping.
• Build, test, and optimize landing pages with A/B tests across funnels.
• Own acquisition tracking and HubSpot flows with Product and Data teams.
• Advise internal marketing on paid support and turn requests into agency briefs.
• Connect campaigns to business results: merchants, subscribers, and margins.

Skills

Growth marketing

Budget management

Cross-functional teamwork

Italian & English fluency

Tools

Google Ads

Meta Ads

HubSpot

Amplitude

Google Tag Manager

Job description

At Scalapay, we’re shaping a culture with high standards, independent and critical thought, innovation, ownership, and continuous learning. We operate in a fast-moving, tech-driven environment, and we’re looking for people who thrive in change, think boldly, and take initiative.

If you’re ready to put your potential to the test in a hiring process designed to spotlight exceptional talent, this is your chance to stand out and grow with one of Europe’s most ambitious fintech teams.

#MakeItHappen #PlayAsATeam #StayCurious #FocusOnCustomer.

THE MISSION

We are looking for a Growth Marketing Specialist to join our Growth Marketing team and work with the Head of Growth on a large and growing paid acquisition budget on Google Ads and Meta Ads. It covers B2B merchant acquisition across Italy, Spain, France, and Portugal, and B2C acquisition, with a growing focus on our subscription product.

An external agency runs campaign execution on our instructions. Your job is what an agency can't do from the outside: set the objectives, read the acquisition flows, decide what to change, and connect paid results to business results. You will be the internal reference for paid acquisition across Product, Data, and the marketing team, in a company where priorities change fast.

KEY RESPONSIBILITIES

• Work with the Head of Growth on budget, objectives, and allocation across funnels and markets, direct the agency, and run the optimization loop.
• Design and run a structured creative testing program, from hypothesis to concept (briefed or prototyped with AI) to result.
• Build, test, and optimize landing pages, with A/B tests across the funnels.
• Own acquisition tracking and HubSpot acquisition flows, working with Product and Data to fix issues and track new events.
• Advise the internal marketing team on paid support for their projects and turn their requests into briefs for the agency.
• Connect campaigns to business results beyond the ad platforms: merchants live and transacting, subscribers who stay, contribution margin.

WHO WE ARE LOOKING FOR

Experience & Background

• 2-4 years of experience in growth marketing, performance marketing, or demand generation.
• Experience on B2B acquisition funnels, following leads through to closed deals; B2C acquisition experience is a strong plus.
• Proven hands-on experience building, launching, and optimizing campaigns on Google Ads and Meta Ads, ideally on a total annual budget of at least EUR 500K.
• Experience directing an external media agency.
• Working experience with a CRM (HubSpot strongly preferred).

Technical Skills

• Google Ads & Meta Ads: conversion events, pixel/CAPI, optimization signals, attribution, and tracking with Google Tag Manager or similar.
• Creative testing and A/B testing: test design, statistical significance, reading results beyond CTR.
• Analytics: confidence with at least one platform (Amplitude, Google Analytics, HubSpot Analytics), AI-assisted data analysis, and funnel economics (conversion rates, acquisition cost, payback).
• AI/LLM Tools: hands-on use of advanced LLM tools (e.g., Claude Code, Codex) to build landing pages, scripts, automations, and analyses. You should be able to show us something you built in the last few months.

Mindset

• Conversion- and value-oriented: you judge campaigns by business outcomes, not engagement metrics.
• Critical thinker: you investigate when something doesn't add up, including what the agency proposes.
• Autonomous: you get up to speed fast, make reasoned assumptions when information is missing, and revise them when the facts change.
• Clear communicator in Italian and English, comfortable being the link between teams.

Nice to have

• Experience in fintech, payments, or e-commerce.
• Experience acquiring users for a subscription product.
• A basic understanding of how a data warehouse is structured.

WHY YOU SHOULD JOIN SCALAPAY

• Attractive packages based on skills and experience.For this position, our salary band is 36.000 - 48.000 gross annual.
• Your analysis turns into decisions, and you see the results.
• Exposure to a full budget management, from approval to portfolio performance.
• A technical environment: you work close to the decision engine and the data pipelines, not only on their outputs.

OUR HIRING PROCESS

• An initial chat with our Talent team
• An interview with the Hiring Manager, to dive into your experience and understand your motivation
• A case study with the Hiring Manager and other stakeholders from the Marketing team.

Super Pro tip: we know that application processes can be scary and frustrating but… we look for talent, not people that tick all our boxes.

Please note that only candidates with a legal working status in Italy will be considered as we do not provide any sponsorship. Are you currently legally able to work in Italy?

We're lucky to receive a lot of CVs so we pay a lot of attention to what you share here: this is your chance to stand out with evidence, proof points and numbers

As per our smartworking policy, a minimum of 3 office days are required, while the other 2 can be worked remotely.