Global Social Media Manager

LEGAMI; Azzano San Paolo; In loco; EUR 60.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Supplementary health insurance

Wellness@Work on-site gym

Friday afternoons off

Descrizione del lavoro

LEGAMI seeks a Global Social Media Manager to define and execute the worldwide social media strategy across platforms while monitoring performance and optimizing spend to hit KPIs in different countries.

The role demands 6+ years in similar roles, preferably B2C, with fluency in English and French. You’ll lead content creation, community management and external agency coordination to deliver engaging brand content globally.

Competenze

• Bachelor's degree in economics or equivalent.
• 6+ years’ experience in similar roles, preferably from a B2C background.
• Fluent in English and French; additional language a plus.
• Advanced knowledge of social media channels (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Strong analytical skills for interpreting social metrics and adapting strategies.

Mansioni

• Define and execute the global social media plan based on marketing strategy and local conditions.
• Oversee community management, content creation, editorial calendar and post interactions across all platforms.
• Develop assets to build robust communities and meet international brand targets.
• Coordinate external agencies for planning, approvals and reporting.
• Manage digital campaigns for New Product Launches and Special Occasions with creative agencies.
• Collaborate with sales to create content for key clients' platforms.
• Analyze social metrics to align content with audience and business goals.
• Collect data from departments to measure KPIs and campaign impact.
• Control budget to optimize media and content spending to meet KPIs.
• Monitor trends and platform innovations to propose effective strategies.

Conoscenze

Social media strategy

Community engagement

Content creation

Analytics

Project management

Paid media

English

French

Multinational campaigns

Formazione

Bachelor's degree in economics

Descrizione del lavoro

Founded in 2003, Legami’s aim is to spark positive thoughts and feelings. The company has a wide and varied offering that covers multiple sectors: Stationery, Diaries and Calendars, Greeting Cards, Lifestyle, Beauty, Hi-Tech, Travel and Accessories. With a strong emphasis on innovation, aesthetics, materials and production processes, the pillars of Legami’s corporate philosophy are passion, ethics, transparency, integrity, and respect for people and the environment. The creative soul and heart of Legami are in Italy: founder and CEO Alberto Fassi leads and coordinates the Research, Product and Design teams at the headquarters in Bergamo, where all the products are designed. With offices in Paris and London Legami company counts around 1.500 employees and a vast network of partners and consultants. Today, Legami offers more than 5.000 product references distributed across 70 countries. Legami has a global network presence: 200 boutiques owned, the eCommerce channel www.legami.com, over 600 corners, 10,000 authorised sellers and strategic partnerships with the most important bookshops and chains in the world. We are a Benefit Corporation.

The Global Social Media Manager has to define and execute the global social media strategy across various platforms while also monitoring performance ensuring the optimization of spending to reach the KPIs in the different countries

You will have the opportunity to:

• Define and steer the execution of the global social media plan based on the marketing strategy, market languages/regulations, local media landscape and new consumer trends.
• Be accountable for the community management, content creation, editorial calendar and post interactions for all the company’s social media platforms such as Instragram, Facebook, TikTok, Youtube, Linkedin.
• Develop captivating social media assets to build robust communities and meet the International Market brand/business targets.
• Brief, coordinate and manage external agencies for planning, approvals and reporting.
• Implement and manage digital campaigns for New Product Launches and Special Occasions collaborating with creative agencies to deliver relevant and engaging brand contents aligned with all the company’s touchpoints.
• Create contents to develop brand engagement in key clients’ platforms, working closely with the sales team.
• Analyze owns and competitors’ social metrics/activities to develop social contents that resonate with our audience and meet the business/brand goals.
• Collect and evaluate data from various departments to measure project KPIs and assess the impact of campaigns.
• Efficiently manage the budget ensuring the optimization of both media and content creation spending to reach the KPIs.
• Monitor global trends and platform innovations to recommend the best and innovative strategies.

Who we are looking for:

• Bachelor’s degree in economics or equivalent.
• 6+ years’ experience in similar roles, preferably from a B2C background, with a proven track record in driving community engagement and creating successful global social media strategies from scratch.
• Fluent in English and French, with an additional language considered an advantage.
• Advanced knowledge of social media channels (Instagram, Facebook, TikTok, Youtube, Linkedin), their algoritms and how each platform can be deployed in different scenarios/audiences.
• Strength in content creation with a strong eye for visual and storytelling.
• Very strong analytical skills for interpreting social metrics and adapting strategies.
• Creative thinking and ability to identify consumer trends.
• Excellent project management skills to effective coordinate multi-Country campaigns collaborating with different internal teams and external agencies.
• Goal-oriented and ability to work in a fast-paced environment.
• Expert in paid media, audience targeting and in-depth knowledge of the social media analytics.
• Great communication skills and ability to tailor messages for social media.

Why Join us:

• A Dynamic and rapidly growing environment where your contribution can make a real difference.
• A company culture focused on environmental sustainability and people’s well-being.
• Work-life balance: flexible working hours and the possibility of taking Friday afternoons off to make up for extra hours worked during the week.
• Supplementary health insurance.
• Wellness@Work: an on-site gym with professional equipment and dedicated classes.

Work arrangement:

on-site – Azzano San Paolo.

Contract type:

Permanent contract.

Salary:

Gross annual salary (RAL) between €60K and €65K, depending on experience and skills.

Selection process:

If your CV matches the position requirements, our HR team will contact you for further information; the selection process consists of 2 or 3 stages, depending on seniority.

The data provided will be processed for recruitment and personnel selection purposes in accordance with EU Regulation 679/2016 (GDPR).

The selection process is open to candidates of all genders (Italian Legislative Decree No. 198/2006).

LEGAMI is committed to ensuring equal opportunities throughout all stages of the recruitment process, in accordance with the principles of Diversity, Equity and Inclusion. All applications will be evaluated without distinction based on gender, age, ethnic origin, nationality, sexual orientation, religion, disability, or any other personal characteristic.