Global Product Marketing Manager

JR Italy; Bologna; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a Marketing Manager to lead their marketing strategies in the metalworking sector. This role involves analyzing market trends, defining product positioning, and executing digital marketing campaigns. The ideal candidate will have a strong background in strategic marketing, excellent leadership skills, and a commitment to driving brand growth. Join a dynamic team that values innovation and collaboration, and play a key role in shaping the company's marketing direction while enjoying a competitive compensation package.

Competenze

• 5+ years of experience in marketing roles, preferably in B2B or metalworking.
• Strong analytical skills and strategic vision for market growth.

Mansioni

• Analyze market trends to identify growth opportunities.
• Plan and execute digital marketing campaigns with teams.
• Manage marketing budget and ensure ROI.

Conoscenze

Strategic Marketing Knowledge

Digital Marketing Tools Proficiency

Analytical Skills

Leadership Abilities

English Language Proficiency

Formazione

Degree in Economics

Degree in Marketing

Descrizione del lavoro

Job Opportunity: Marketing Manager

Location: Bologna, Italy

We are seeking a qualified and experienced Marketing Manager for a solid industrial company operating in the metalworking sector, recognized nationally and internationally for the quality of its products.

The selected candidate will be part of the Marketing Department and will be responsible for defining and implementing marketing strategies related to the company's products. The goal is to strengthen brand positioning, support commercial development, and guide the evolution of the product offering in line with market needs.

Main Responsibilities:

1. Market, competition, and industry trend analysis to identify growth opportunities and develop targeted product strategies.
2. Defining product positioning and unique value propositions at both national and international levels.
3. Planning and executing digital marketing campaigns in collaboration with external agencies and internal teams.
4. Coordinating product communication plans, including launch activities, sales support materials, technical content, and storytelling.
5. Cross-department collaboration with R&D, Sales, Production, and Customer Service to ensure strategic alignment between product development and market demands.
6. Managing the assigned marketing budget, with direct responsibility for return on investment.
7. Supervising and coordinating a dedicated team focused on product marketing and digital communication.

Candidate Profile:

We are looking for candidates with a degree in Economics, Marketing, or related fields, with at least 5 years of experience in similar roles, preferably in B2B industrial or metalworking companies.

Required Skills:

• Deep knowledge of strategic and operational marketing principles, with a focus on product marketing.
• Proficiency in digital marketing tools and analytics.
• Excellent command of the English language.

Additional qualities include strong analytical skills, strategic vision, results orientation, leadership abilities, and teamwork skills. Willingness to travel within Italy and abroad is also required.

The employment terms and compensation package will be commensurate with experience.

Workplace: Bologna

In compliance with Law 903/77 and 125/91, Eitos is committed to promoting equal employment opportunities and handles personal data according to GDPR (EU Regulation 2016/679) and Legislative Decree 276/03. Candidates are encouraged to review our privacy policy at https://eitos.it/privacy/ and give consent for data processing when submitting their CVs.

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