GLOBAL MARKETING SPECIALIST - Athleisure Brands

Bata Italy; Padova; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

Bata Italy seeks a Global Marketing Specialist for their team in Limena. This role involves co-leading marketing campaigns, managing agency relationships, and supporting the Athleisure Team. Candidates should have proven experience in brand marketing, excellent project management skills, and a positive, collaborative attitude.

Servizi

Possibility of Smart Working

Competenze

• 3 years’ experience in brand marketing and communication.
• Experience developing and implementing 360° marketing campaigns.
• Worked for/with a lifestyle footwear brand.

Mansioni

• Co-Lead integrated marketing campaigns for Weinbrenner and SneakerFest.
• Manage campaign workflow and budget.
• Support the Athleisure Team with samples and sell-in analysis.

Conoscenze

Brand marketing

Communication

Project management

Digital acumen

Collaborative communication

Active listening

Descrizione del lavoro

The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.

DESCRIPTION OF THE ROLE

For our Global Marketing team, we are looking for a Global Marketing Specialist, who will co-lead Weinbrenner global mission in interim, contribute to SneakerFest campaign production and delivery as well support/help the Athleisure Team on various activities.

The person will work in the Global marketing team, reporting to the Global Athleisure Brands Director and in this position will work in very close cooperation with:

• The Product team mostly located in Padova (Italy) in charge of developing global collections and technical innovation, as well as local counterparts
• The Merchandising managers and local counterparts
• The Marketing Managers and their teams who lead the local execution.

KEY RESPONSABILITIES

In this position, the Global Marketing Specialist will be at the helm of driving success by orchestrating the efficient integration and deployment of several initiatives including:

1.COMMUNICATIONS FOR WEINBRENNER AND BATA SNEAKERFEST

• Co-Lead the development of integrated marketing campaigns (creative and playbook) for Weinbrenner brand and for multi-brand campaign project – called SneakerFest
• Co-Lead the relationship with communications agencies
• Work closely with the agencies to step up the brand’s campaigns creative ideas and visuals to increase their ability to break the clutter and drive traffic in-store and online. Understand the competitive landscape to ensure the brand’s differentiation and preference in the markets.
• Manage the campaign workflow until final delivery and market handovers, as well as budget management
• Work closely with the local Marketing teams for effective and timely implementation.

2.WEINBRENNER GPR & BRAND MANAGEMENT

• Act as go-to-person for Weinbrenner brand topics (projects, Weinbrenner stores,..etc)
• Co-lead the global Go-to-Market plan for next GPRs

3. TEAM SUPPORT

• Support/help the Athleisure Team on:
• Budget management (PO, invoices management,..etc)
• Samples orders and delivery
• Sell-in and sell-out analysis
• Presentations

REQUIREMENTS

• 3 years’ experience in brand marketing and communication
• Worked for/with a lifestyle footwear brand (footwear and/or apparel) and ideally connected to Retail (wholesale and/or DTC)
• Experience developing and implementing 360° marketing campaigns, including store as a medium and a strong digital acumen.
• Experience of campaign shoot / production and managing agencies.
• Positive attitude and a committed team player
• Resilient, flexible: comfortable working in an entrepreneurial, fast-paced environment. Bias for action and for making things happen.
• Project management: Highly organized – able to balance multiple, competing priorities, and balance big picture and executional excellence.
• Active Listening
• Collaborative Communication

LANGUAGES

• Fluent in English a must
• Proficiency in other languages is a plus

TYPE OF CONTRACT

• Fixed-term contract, with the possibility of discussing potential future opportunities together

LOCATION

• Limena, Italy (PD)
• Possibility of working in Smart Working for part of the week after an initial on-site training period