Global Digital Lead

Experteer Italy; Torino, Roma, Milano; In loco; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

A leading communication group in the world is seeking a Global Digital Lead to oversee digital activity across 30+ markets. The ideal candidate will bring over 10 years of experience in digital advertising, drive innovative strategies, and ensure top-tier client relationship management. This role emphasizes strategic leadership and partnership to elevate client brands in a dynamic digital landscape.

Servizi

Personalized learning journey

Dedicated platform for corporate benefits

Access to wellness courses

Work from home 2 days per week

Competenze

• 10+ years of experience managing clients in the digital advertising environment.
• Fluent English speaker with strong communication skills.
• Expertise across digital disciplines.

Mansioni

• Lead the client's digital global vision and strategy with a specialized team.
• Manage digital media activity across multiple brands and markets.
• Ensure high-quality, innovative, and game-changing ideas for clients.

Conoscenze

Knowledge and use of tools in the digital advertising space

Communication skills

Expertise in Display

Expertise in SEM

Expertise in SEO

Expertise in Commerce

Expertise in Affiliation

Expertise in Social

Expertise in Programmatic

Fluency in English

Formazione

University degree

Descrizione del lavoro

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the leading communication group in the world.

Present in Italy with 3 offices (Milan, Turin, and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients by offering a wide range of expertise and integrated solutions in various areas such as creativity, media, production, and business transformation.

And what makes us unique?
We are a "Connecting Company," driven by a common purpose, a strong spirit, shared behaviors, great character, and an unwavering focus on clients - Power of One

Company description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the leading communication group in the world.

Present in Italy with 3 offices (Milan, Turin, and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients by offering a wide range of expertise and integrated solutions in various areas such as creativity, media, production, and business transformation.

And what makes us unique?
We are a "Connecting Company," driven by a common purpose, a strong spirit, shared behaviors, great character, and an unwavering focus on clients - Power of One

Overview

As a Global Digital Lead you would be leading a robust team that is in charge of:

• Implementation all digital activity run across 30+ markets around the world
• Pushes the bounds of digital thinking for the client in a strategic, efficient, and innovative way
• Manages the full process, from briefing to campaign completion

Responsibilities

• Lead the client´s digital global vision and strategy by working with a team of experts to keep the client´s digital media activity at the forefront in all digital disciplines
• Work with data analytics leadership to help build the framework for our automated global reporting platform
• Drive a global network of markets to understand and implement the Client´s global digital vision, process and KPIs in their digital teams and plans across multiple brands and products
• Being constantly appraised of technology developments in order to deliver the most innovative, competitive, and breakthrough approaches in the digital space
• Become a trusted resource for the client and drive the shift from operational excellence to strategic digital partner
• Dealing with quality control of the agencies output – response to briefs, content projects, practices execution, etc. prior to being sent to client
• Handling Local and International coordination and troubleshooting as required, including training teams around the globe on internal processes
• Ensuring the ideas are high quality, inspirational, game changing and help our clients deliver their brands ambitions in the ever-changing media marketplace
• Constantly communicating with both our clients and our teams to ensure connectivity globally
• Working closely with the global client lead to keep them updated on pertinent activities taking place digitally
• Conduct regular reviews with client to provide them information related to key topics in the digital space such as brand safety, ad fraud, viewability, etc and manage brand performance in these areas
• Collaborate with client and key media partners to develop joint business plans (JBPs) that align with objectives

Qualifications

• University degree and 10+ years of experience managing clients in the digital advertising environment
• Knowledge and use of the tools/sources in the digital advertising space
• Expertise across digital disciplines: Display, SEM, SEO, Commerce, Affiliation, Social and Programmatic
• Fluent English speaker with strong communication skills

Additional information

What we offer:

• Learning & Development:a personalized learning journey, with an individual approach tailored to your needs – always on!
• Corporate Benefits:a dedicated platform for our people, full of deals, discounts, and more.
• Corporate Wellness:access to online courses focused on your physical and mental well-being.
• Work From Home:2 days per week.

Our Publicis Groupe motto:"Viva La Différence."

We are committed to creating fair and inclusive experiences for all talents.