Global Brand Manager JULÄINE

Nordberg Medical; Milano; In loco; EUR 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

A leading medical device company in Milan is seeking a Global Brand Manager for JULÄINE to drive the branding and marketing strategy for a new aesthetic injectable. This mid-senior role involves developing and implementing international marketing campaigns, ensuring alignment with overall commercial strategies, and collaborating with various teams. Ideal candidates will have 3-5 years of experience in product marketing in the aesthetics sector and strong communication skills.

Servizi

Continuous development opportunities

Innovative and inclusive work environment

Competenze

• 3-5 years of product marketing experience in medical devices, especially in aesthetics.
• Experience in developing international brand campaigns.
• Fluency in English, spoken and written.

Mansioni

• Develop international marketing strategies.
• Lead marketing strategies towards clinics and HCPs.
• Ensure consistent product messaging across channels.
• Collaborate with local marketing teams.

Conoscenze

Product marketing experience

Stakeholder management

Communication skills

Analytical mindset

Formazione

University degree in marketing, pharma, or related field

Descrizione del lavoro

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As our Global Brand Manager - JULÄINE, you will be responsible for the branding and marketing strategy of our newly developed bio-stimulating aesthetic injectable. Your key objective will be to translate the brand strategy into multi-channel tactics that drive customer and patient engagement, ensuring a successful international launch. You will be part of our dynamic Global Marketing team, reporting to the Marketing Director, and collaborating closely with Medical Affairs, R&D, and Commercial departments.

Key Responsibilities

• Develop international customer and consumer marketing strategies aligned with commercial strategies, considering local demands.
• Lead professional marketing strategies towards clinics and HCPs, as well as consumer branding towards patients.
• Ensure product positioning, branding, and messaging are consistent across all communication channels, with a local touch in accordance with regulatory and legal requirements.
• Support the international strategic brand plan in collaboration with the Marketing Director and local marketing teams.
• Act as the first point of contact for local marketing teams and drive best practices.
• Develop a deep understanding of HCP and patient journeys and product experience.
• Lead, create, and deliver integrated brand campaigns, including field sales materials and HCP marketing assets across channels.
• Analyze and research the aesthetics market and follow trends.
• Monitor relevant KPIs and ROI on campaigns and channels.
• Cultivate strong relationships with KOLs and key customers to share experiences and gather market insights.

Skills and Requirements

Required Qualifications

• Approximately 3-5 years of product marketing experience in medical devices within the aesthetics industry.
• Experience working in a central or international marketing role, including developing international brand campaigns.
• Fluency in English, spoken and written.

Qualifications That Make You Stand Out

• A university degree in marketing, pharma, or related field is beneficial.
• Experience in product launches, including strategy and implementation.
• Scientifically literate.

Personality

• Strong stakeholder management skills with the ability to influence across and beyond the organization.
• Excellent communication skills for conveying complex ideas effectively.
• Ambitious with a drive to achieve personal and company goals.
• Customer-driven mindset focused on understanding and delivering exceptional experiences.
• Analytical and data-driven approach to problem-solving and decision-making.

Other Information

This role requires willingness and ability to travel locally and internationally as needed.

Why join our team?

• Impact: Shape and strengthen our product strategy for JULÄINE during our global expansion.
• Continuous development: Access ongoing training and growth opportunities.
• Entrepreneurial environment: Be part of a global, inclusive team that encourages innovation and creativity.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales