GLOBAL BRAND MANAGER – Bakery Products

Colussi S.p.A.; Milano; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

Colussi Group cerca un Global Brand Manager per i suoi prodotti da forno a Milano. Sarai responsabile della crescita del marchio e lavorerai a stretto contatto con team cross-funzionali globali. Questo ruolo strategico richiede una mentalità analitica forte e abilità di comunicazione eccellenti, oltre a una laurea pertinente e almeno 3 anni di esperienza nel marketing.

Competenze

• 3+ anni di esperienza in ruoli di marketing, preferibilmente in food o FMCG.
• Fluente in inglese; francese è un plus.
• Disponibilità a viaggiare in Italia e all'estero.

Mansioni

• Sviluppare ed eseguire strategie di brand in linea con gli obiettivi aziendali.
• Monitorare i KPI del brand e adottare azioni correttive quando necessario.
• Collaborare con team commerciali internazionali per adattare le strategie di brand.

Conoscenze

Analytical mindset

Project management

Communication skills

Creativity

Strategic thinking

Formazione

Laurea in Business, Marketing o International Business

Descrizione del lavoro

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GLOBAL BRAND MANAGER – Bakery Products, Milan

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Job Reference:

6e15f5dacd8c

Job Views:

3

Posted:

28.06.2025

Expiry Date:

12.08.2025

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Job Description:

GLOBAL BRAND MANAGER – Bakery Products

Colussi Group is looking for a Global Brand Manager – Bakery Products to drive brand growth and reinforce our presence in both Italian and international markets. In this strategic role, you will be responsible for building brand equity through data-driven marketing strategies and powerful, consumer-centric innovation.

Reporting directly to one of our Marketing Manager, he/she will be the key player in turning market insights into actionable plans across the full marketing mix, working in close collaboration with cross-functional and international teams.

Key Responsibilities:

Develop and execute brand strategies that align with overall business goals, ensuring brand equity, consistency, and positioning across markets.

Lead the annual marketing planning process, defining objectives, target KPIs, and budget allocation.

Analyze market trends and brand performance, identifying growth opportunities through competitor benchmarking, consumer insight analysis, and pricing strategies.

Lead go-to-market initiatives for new product development, working closely with R&D, Supply Chain, and Sales teams from concept to launch.

Oversee 360° communication strategies, including media, digital campaigns, in-store visibility, and PR, in collaboration with external agencies.

Monitor brand KPIs (volume, revenue, margin, share) and drive corrective actions when needed.

Manage the product portfolio lifecycle, ensuring strategic alignment and operational excellence.

Collaborate with international commercial teams to adapt brand strategies to local markets.

Qualifications:

Education: Bachelor’s or Master’s degree in Business, Marketing, International Business, or a related field.

Experience: 3+ years in marketing roles, preferably in food, snacking, or FMCG sectors.

Skills:

Strong analytical mindset and ability to turn insights into action

Excellent project management and communication skills

Comfortable working in a fast-paced, international, and cross-functional environment

Personal Attributes: Creativity, strategic thinking, and the ability to adapt and innovate in a competitive international landscape.

Languages: Fluent in English; French is a strong plus.

Willingness to travel within Italy and abroad.

Why Join Us
We are a proud Italian family-owned group with a global mindset. At Colussi, you’ll be part of a passionate team that values innovation, authenticity, and quality. We’re looking for marketing talents who want to grow their impact in a company that’s shaping the future of food.

Work location and contract: Colussi Group Center in Milan, with a permanent contract (CCNL Food Industry).

Colussi Group respects the privacy of candidates and will process the data provided exclusively for selection purposes, guaranteeing the rights provided by European Regulation 2016/679.

Our goal is to create an inclusive work environment. The opportunity is open to all, without gender discrimination (L. 903/77).

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