Global Brand Experiential Manager (m / w / d)

Dematic; Cernusco sul Naviglio; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global logistics company is seeking a Global Brand Experiential Marketing Manager to lead the development and execution of innovative brand experiences. The ideal candidate will have 3-5 years of experiential marketing experience and strong creative vision. This role requires collaboration across various teams to drive consistent brand narratives in physical and virtual environments. A bachelor's degree in a related field and fluency in English are required. This is a full-time role located in Cernusco sul Naviglio, Italy.

Competenze

• 3-5 years of experience in experiential, brand, or customer experience marketing (B2B preferred).
• Experience with immersive technologies or hybrid event formats is a plus.
• Proven ability to lead projects and align teams.

Mansioni

• Develop and execute a holistic experiential marketing plan aligned to brand strategy.
• Drive innovation across real and virtual brand experiences.
• Collaborate with cross-functional teams to co-create unified brand experiences.

Conoscenze

Experience in experiential marketing

Stakeholder management

Creative vision

Fluent English

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Cvent

ON24

Adobe Suite

Descrizione del lavoro

Overview

Global Brand Experiential Manager (m / w / d)

The Global Brand Experiential Marketing Manager plays a key role in supporting, shaping and activating consistent brand experiences across Dematic’s global in-person and virtual touchpoints. Working at the intersection of brand storytelling and customer experience, this role ensures our events, digital activations and branded environments reflect our brand strategy and deliver value across the Customer Journey.

Reporting to the Global Brand Communication & Experiential Lead, you will collaborate closely with regional marketing teams, the Global Brand, Content, Creative and Digital teams, subject-matter experts and the KION Group brand family (e.g., Linde MH, STILL, Baoli) to help ensure consistent messaging, support global and regional events, and contribute to the planning and rollout of key experiential initiatives. You will support the development and harmonization of branded environments, digital experiences (such as virtual tech tours or VR hubs), and global campaigns – with a clear focus on delivering brand-consistent, scalable and relevant experiences. This role is not focused on day-to-day operational event management, but it does require hands-on support for regional stakeholders, close alignment with content and messaging strategy, and a strong understanding of both physical and digital experience formats.

Why This Role Matters

You're here to build experiences that do more than showcase a solution– they tell a story. A story of innovation, trust and human connection. Whether on stage, on screen or on site – your work will bring the brand to life and increase engagement across channels and audiences.

If you are…

• A true experience thinker – blending storytelling with strategy
• Energized by the intersection of technology, creativity and business
• Excited to co-shape the future of customer engagement
• Hands-on, vision-driven and great with people

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Transportation, Logistics, Supply Chain and Storage

Responsibilities

• Lead the Global Experiential Strategy and Plan: Develop and execute a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions.
• Create Cross-Reality Brand Experiences: Drive innovation across real and virtual experiences – from immersive AR/VR interactions to real-life installations – always delivering one consistent brand narrative.
• Manage Global Tools & Platforms: Own platforms such as Cvent, ON24 and our Dematic Virtual Experiences; support onboarding, usage training and continuous innovation across global teams.
• Develop Signature Experience Formats: Ideate and execute experience formats that elevate Dematic’s position across events, customer centers, industry stages and innovation platforms.
• Shape Messaging & Narratives: Define messaging and story arcs for global brand events, aligning closely with SMEs and creative leads for impactful customer moments.
• Train & Position Internal Experts: Support the identification, preparation and positioning of internal thought leaders for key events, speaking slots and brand activations.
• Collaborate with Cross-Functional Teams: Co-create unified brand experiences with Brand, Creative, Content, Digital and Regional Marketing – and across the KION Group family.
• Drive the Dematic Virtual Experience Portfolio: Evolve and manage new virtual assets, including Tech Tours, VR hubs and gamified experiences that support education, sales enablement and emotional brand storytelling.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Events, Communications, CX or Brand Strategy
• 3–5 years of experience in experiential, brand, event or customer experience marketing (B2B preferred)
• Strategic mindset with strong creative vision
• Experience with immersive technologies, hybrid event formats or gamification is a plus
• Tools optional: ON24, Cvent, Unreal (nice to have), CMS, CRM, Canva, Adobe Suite
• Strong stakeholder management and agency briefing skills
• Proven ability to lead projects and align teams across disciplines
• Positive presence and confident communicator – both behind the scenes and in collaborative settings
• Fluent English required; additional languages are a plus