First Product Manager - Build Marketing for Diagnostics

WWS CAREERS; Toscana; On-site; EUR 70,000 - 95,000; Full time

Job summary

WWS CAREERS is seeking the first Product Manager to build and lead a modern marketing function in the diagnostics space. Starting from zero, you will shape go-to-market strategy for a growing portfolio, collaborate across Sales, Commercial and international teams, and own positioning and campaigns for upcoming launches.

You will hire and build a team as the function scales, define how marketing looks in 2026—digital-first, data-driven, and powered by competitive intelligence—then prove the model

Qualifications

• 5+ years as a Product Manager in clinical diagnostics, ideally molecular diagnostics.
• Fluent English (this role works cross-border)
• Builder mentality — you thrive in "let's create this from zero" more than "let's optimise what's already there"
• Ambition to lead a team down the line — this is a role for someone playing the long game

Responsibilities

• Design the go-to-market strategy for a growing diagnostics portfolio.
• Build the marketing function as it should be in 2026 — digital-first, data-driven, competitive intelligence at the core.
• Run market and competitor analysis that shapes commercial decisions, not slide decks that die in drawers.
• Partner directly with Sales, Commercial, and international counterparts — you'll be in the room where things get decided.
• Own positioning, messaging and campaigns for upcoming product launches.
• Hire and build your team as the function scales.

Skills

Product management in diagnostics

Go-to-market strategy

Cross-functional collaboration

Team leadership

Job description

WWS CAREERS is seeking the first Product Manager to build and lead a modern marketing function in the diagnostics space. Starting from zero, you will shape go-to-market strategy for a growing portfolio, collaborate across Sales, Commercial and international teams, and own positioning and campaigns for upcoming launches.

You will hire and build a team as the function scales, define how marketing looks in 2026—digital-first, data-driven, and powered by competitive intelligence—then prove the model