Field Marketing Manager North-West (Lombardia, Piemonte, Liguria, Valle d'Aosta) (m/w/d)

TN Italy; Milano; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic Field Marketing Manager to represent the brand locally and drive innovative marketing initiatives. This role involves engaging with consumers, managing a talented team, and aligning local efforts with global strategies. If you have a passion for marketing, strong leadership skills, and a knack for building networks, this opportunity is perfect for you. Join a forward-thinking company where your contributions will significantly impact brand presence and consumer engagement.

Competenze

• Mindestens 4 Jahre Erfahrung im Marketing, idealerweise im Sport- oder Kulturmarketing.
• Nachweisliche Fähigkeiten im Management und in der Motivation von Teams.

Mansioni

• Vertretung von Red Bull vor Ort und Umsetzung globaler Strategien.
• Aufbau von Netzwerken und Entwicklung von Marketinginitiativen.

Conoscenze

Marketing Erfahrung

Teamführung

Verhandlungsgeschick

Budgetmanagement

Kreativität

Kommunikationsfähigkeiten

Descrizione del lavoro

The provided job description is comprehensive and well-structured, but it can be improved for clarity and readability by organizing it with clearer headings and concise points. Below is a refined version:

Job Details

• Client: Red Bull
• Location:
• Job Category: Other
• EU work permit required: Yes
• Job Reference: b2bfe1aa4290
• Job Views: 2
• Posted: 06.05.2025
• Expiry Date: 20.06.2025

Job Description

The Field Marketing Manager (FMM) is responsible for representing Red Bull locally, aligning with global and national strategies. The role involves building networks, creating marketing initiatives across four key pillars (Consumer Collecting, Sports, Culture, Communications), and engaging with consumers both online and offline. The FMM is active in the field, ensuring brand presence and consumer engagement.

Key responsibilities include understanding generational trends, involving local teams in idea generation, leveraging digital/social media, and supporting cross-marketing opportunities. The role emphasizes innovation, local network engagement, and aligning activities with regional and global priorities.

Organizational Capabilities

The FMM acts as a role model, embodying Red Bull values, and manages the recruitment, training, and performance of the field marketing team, including specialists and student brand managers. Setting clear objectives, coaching, and talent development are essential components.

Driving Efficiencies

The role involves managing logistics, budgets, and expenses efficiently, developing partnerships, outsourcing activities appropriately, and sharing best practices. Cost-saving and efficiency improvements are ongoing priorities.

Qualifications

• 4+ years of marketing experience, preferably in sports/events or culture marketing.
• Proven people management skills and experience in team hiring, training, and motivation.
• Experience working with sales or trade marketing teams is preferred.
• Strong negotiation, budget management, and networking skills.
• Leadership, planning, and project management capabilities.
• Deep understanding of consumer trends, youth culture, and regional market insights.
• Creative, innovative, and able to multitask in cross-functional teams.
• Excellent communication and presentation skills.