Field Marketing Manager Italy

GE HEALTHCARE; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading healthcare company seeks a dynamic Field Marketing Manager to support localized marketing for imaging products. The role involves strategic adaptation of international initiatives, stakeholder collaboration, and campaign execution to drive engagement with healthcare professionals.

Servizi

Relocation Assistance Provided

Competenze

• Significant experience in marketing in the pharmaceutical or medical device industry.
• Deep understanding of local healthcare systems and competitive landscapes.
• Fluency in local language(s) and English required.

Mansioni

• Adapt and implement marketing strategies based on local market dynamics.
• Conduct market research and analyze customer feedback and trends.
• Lead the execution of marketing campaigns in the field.

Conoscenze

Collaboration

Communication

Project Management

Market Research

Formazione

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Life Sciences

Descrizione del lavoro

We are looking for a dynamic and results-oriented Field Marketing Manager to lead localized marketing efforts for our imaging products within specific markets. This role is essential in translating international strategy into regional impact, bringing campaigns to life in-market, driving customer engagement, and supporting commercial success. The Field Marketing Manager will work closely with Sales, Product Marketing, Regulatory, and Medical Affairs to ensure our offerings resonate with local healthcare professionals and decision-makers.

Key Responsibilities

1. Local Market Strategy & Execution: Adapt and implement marketing strategies based on local market dynamics, customer needs, and regulatory requirements.
2. Cross-Functional Collaboration: Collaborate with Sales, Medical Affairs, and Regulatory teams to ensure alignment of marketing strategies with business goals and compliance standards.
3. Market Research & Analysis: Conduct market research and analyze customer feedback, competitor activities, and local market trends to inform strategic decisions.
4. Campaign Execution: Lead the implementation of marketing campaigns in the field to drive customer engagement and product adoption. Partner with local sales teams to provide tailored tools, messaging, and programs that support effective customer engagement.
5. Voice of the Market: Collect and synthesize insights from customers, sales, and competitors to influence regional messaging and content.
6. Product Launch Support: Coordinate and execute local launch activities in collaboration with the international marketing team. Build and maintain relationships with key stakeholders, partners, and KOLs to enhance marketing reach and impact.
7. Performance Tracking: Monitor key performance indicators and campaign effectiveness, providing actionable insights for continuous improvement.
8. Regulatory Compliance: Ensure all marketing activities adhere to local and global regulatory and legal requirements.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Significant experience in marketing within the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.
• Deep understanding of local healthcare systems, customer journeys, and competitive landscapes
• Strong collaboration skills with proven success working cross-functionally (e.g., sales, medical, regulatory)
• Excellent communication skills and fluency in both local language(s) and English
• Solid project management and organizational capabilities, with the ability to juggle multiple initiatives
• Willingness to travel for market visits, customer meetings, and conferences

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Behaviors

We expect all employees to embody our behaviors: act with humility and build trust; lead with transparency; deliver with focus; and drive ownership — always with unyielding integrity.

Total Rewards

Our total rewards are designed to unlock your ambition by providing the support and flexibility needed to turn your ideas into world-changing realities. Our salary and benefits reflect our global strength and scale, complemented by career opportunities in a culture that fosters care, collaboration, and support.

LI-FG1

LI-Hybrid

Additional Information

• Relocation Assistance Provided