Field Marketing Manager Italy

GE Precision Healthcare; Milano; Ibrido; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading healthcare company seeks a dynamic Field Marketing Manager to spearhead localized marketing efforts for imaging products. This role is crucial in implementing strategies to boost market presence and customer engagement in the healthcare sector. Candidates should possess strong marketing experience, a relevant degree, and excellent collaboration skills to work effectively across departments.

Servizi

Flexible work arrangements

Career development opportunities

Comprehensive benefits package

Competenze

• Significant marketing experience in the pharmaceutical or medical device industry.
• Deep understanding of local healthcare systems and customer journeys.
• Fluency in local language(s) and English required.

Mansioni

• Adapt and implement local market strategies based on dynamics and needs.
• Conduct market research and analyze customer feedback and competitor activities.
• Lead marketing campaign execution to drive customer engagement.

Conoscenze

Time Management

Leadership Experience

Salesforce

Relationship Management

Cross-Functional Collaboration

Formazione

Bachelors degree in Marketing, Business, or Life Sciences

Descrizione del lavoro

We are looking for a dynamic and results-oriented Field Marketing Manager to lead localised marketing efforts for our imaging products within specific markets. This role is essential in translating international strategy into regional impact bringing campaigns to life in-market driving customer engagement and supporting commercial success. The Field Marketing Manager will work closely with Sales Product Marketing Regulatory and Medical Affairs to ensure our offerings resonate with local healthcare professionals and decision-makers.

Job Description

Key Responsibilities

• Local Market Strategy & Execution : Adapt and implement marketing strategies based on local market dynamics customer needs and regulatory requirements.
• Cross-Functional Collaboration : Collaborate with Sales Medical Affairs and Regulatory teams to ensure alignment of marketing strategies with business goals and compliance standards.
• Market Research & Analysis : Conduct market research and analyse customer feedback competitor activities and local market trends to inform strategic decisions.
• Campaign Execution : Lead the implementation of marketing campaigns in the field to drive customer engagement and product adoption.
• Sales Enablement : Partner with local sales teams to provide tailored tools messaging and programs that support effective customer engagement.
• Voice of the Market : Collect and synthesise insights from customers sales and competitors to influence regional messaging and content.
• Product Launch Support : Coordinate and execute local launch activities in collaboration with the international marketing team.
• Channel & Partner Engagement : Build and maintain relationships with key stakeholders partners and KOLs to enhance marketing reach and impact.
• Performance Tracking : Monitor key performance indicators and campaign effectiveness providing actionable insights for continuous improvement.
• Regulatory Compliance : Ensure all marketing activities adhere to local and global regulatory and legal requirements.

Required Qualifications & Skills :

• Bachelors degree in Marketing Business Life Sciences or a related field
• Significant years of marketing experience in the pharmaceutical biotechnology or medical device industry with a strong understanding of diagnostic imaging products.
• Deep understanding of local healthcare systems customer journeys and competitive landscapes
• Strong collaboration skills with proven success working cross-functionally (e.g. sales medical regulatory)
• Excellent communication skills and fluency in both local language(s) and English
• Solid project management and organizational capabilities with the ability to juggle multiple initiatives
• Willingness to travel as required for market visits customer meetings and conferences.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

Behaviors

We expect all employees to live and breathe our behaviors : to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

LI-FG1

LI-Hybrid

Additional Information

Relocation Assistance Provided : No

Required Experience :

Manager

Key Skills

Time Management,Construction Experience,Managed Care,Management Experience,Microsoft Outlook,Utilization Management,Case Management,Pediatrics Experience,Salesforce,Relationship Management,Leadership Experience,Supervising Experience

Employment Type : Full-Time

Experience : years

Vacancy : 1