Field Marketing Manager

JR Italy; Como; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

Ein innovatives Unternehmen sucht einen Field Marketing Manager für Italien, der für die Umsatzsteigerung durch strategische Marketingpläne verantwortlich ist. Diese Rolle erfordert kreative Ansätze zur Lead-Generierung und die Fähigkeit, lokale Marketingaktivitäten zu unterstützen. Der ideale Kandidat bringt umfangreiche B2B-Marketingerfahrung mit, ist kommunikativ und hat ein tiefes Verständnis für Marktanalysen. In dieser Position arbeiten Sie eng mit dem Vertriebsteam zusammen und tragen aktiv zur Markenbildung bei. Wenn Sie eine proaktive, ergebnisorientierte Person sind, die in einem dynamischen Umfeld arbeiten möchte, ist dies die perfekte Gelegenheit für Sie.

Competenze

• 5-8 Jahre Erfahrung im B2B-Marketing mit nachweislichem Erfolg.
• Bachelor-Abschluss in Marketing, Journalismus oder Kommunikation.

Mansioni

• Entwicklung und Umsetzung von Marketingplänen zur Umsatzsteigerung.
• Zusammenarbeit mit dem Vertrieb zur Förderung gemeinsamer Ziele.

Conoscenze

Strategisches Denken

Verhandlungsgeschick

Projektmanagement

Kommunikationsfähigkeiten

Erfahrung im B2B-Marketing

Kenntnisse in Salesforce

Kenntnisse in Eloqua

Analytische Fähigkeiten

Formazione

Bachelor-Abschluss in Marketing

C1+ in Business English

Strumenti

Salesforce

Eloqua

Excel

PowerPoint

ON24

Descrizione del lavoro

The Field Marketing Manager – IT is responsible for supporting sales revenue growth across Italy through a well-balanced marketing plan focused on acquiring new logos and increasing market share. The main focus is lead generation, with additional support for local marketing activations and real-time event management (trade shows, webinars, lunch & learns, etc.).

He/She acts as a marketing advisor and support for Southern Europe GMs and DVPs, ensuring the marketing plan aligns with business objectives and key drivers.

The role reports to the Growth & Field Marketing Director for Central and Southern Europe.

KEY RESPONSIBILITIES:

1. Understand the market landscape, including competitors, market problems, TAM, value propositions, and customer pain points.
2. Identify competitor strategies and ensure ADP maintains a compelling, differentiated market position.
3. Create marketing plans aligned with ESI central strategy and local needs.
4. Drive integrated marketing campaigns leveraging global tools and resources or creating new initiatives targeted at the market.
5. Partner with sales and management to foster shared ownership, coordinate activities, and establish success metrics.
6. Communicate marketing activities to the sales team and support internal education.
7. Participate actively in marketing communication efforts.
8. Collaborate with regional product marketing to develop tools, programs, and content highlighting local products.
9. Work with PR teams to support media coverage and brand building.
10. Manage the marketing budget for growth initiatives.
11. Forecast, measure, analyze, and report on program impact and ROI.
12. Manage vendors for events and demand creation programs.
13. Develop account strategies in collaboration with sales for account-based selling.
14. Localize global marketing assets, develop case studies, sales collateral, and tools.
15. Review Italian translations of marketing assets to enhance localization.

SKILLS AND KNOWLEDGE:

1. Knowledge of payroll and HCM markets is advantageous.
2. Deep understanding of sales and marketing practices.
3. Strong strategic thinking, execution skills, and credibility with diverse stakeholders.
4. Excellent communication and negotiation skills, capable of influencing senior stakeholders.
5. Proven ability to manage multiple projects under tight deadlines, producing measurable results.
6. International business experience is a plus.
7. Experience working in large, global, matrixed organizations.
8. Result-oriented, proactive, and independent worker.
9. Attention to detail and accuracy.
10. Excellent teamwork and communication skills.
11. Motivated, positive attitude, and impact-driven.
12. Technologies: Salesforce, Eloqua, Excel, PowerPoint, analytics tools, ON24, and other virtual event platforms.

LEADERSHIP EXPECTATION:

1. Business Leadership: Vision creation, strategic planning, results accountability, financial management.
2. People Leadership: Effective communication, talent development, relationship building.
3. Market Leadership: Drive performance culture, client focus, growth bias.

EDUCATION AND EXPERIENCE:

1. Proficient in business English (C1+); additional European languages are a plus.
2. 5-8 years of B2B marketing experience, with a record of securing new business.
3. Experience in HR/payroll software is desirable but not essential.
4. Collaborative, pragmatic, with experience managing teams and budgets.
5. Bachelor’s degree in marketing, journalism, or communications.
6. Strong analytical, communication, and organizational skills.
7. Agile and adaptable to changing market conditions.