Experiential General Manager

Cornerstone Global Partners; Arezzo; Ibrido; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading global automotive partner seeks an Experiential General Manager in Italy to lead operations and enhance brand engagement through innovative strategies and exceptional customer experiences. The ideal candidate has significant experience in general management and a strong understanding of the automotive industry. This role may be remote or hybrid, offering flexibility for travel across Italy and internationally.

Competenze

• Significant experience in general management within automotive or retail sectors.
• Proven expertise in experiential marketing or brand activation.
• Exceptional leadership skills with a collaborative approach.

Mansioni

• Lead experiential activities across Italy to enhance customer experience.
• Develop strategies to strengthen market presence and brand loyalty.
• Manage budgets and operational KPIs, reporting to leadership.

Conoscenze

General management experience

Experiential marketing expertise

Leadership and people management

Project management skills

Fluency in Italian and English

Descrizione del lavoro

Overview

Experiential General Manager – Italy

Location : Italy (can be remote / hybrid)

About the Role : We are seeking a dynamic and visionary Experiential General Manager to lead operations during a major new strategic partnership with a leading global automotive OEM. This role is pivotal in driving brand experience, operational excellence, and customer engagement as we expand our presence in the Italian automotive market.

Responsibilities

• Lead and oversee all experiential activities across Italy, ensuring a seamless customer journey and exceptional brand engagement.
• Develop and implement innovative strategies to strengthen market presence, enhance brand awareness, and build customer loyalty.
• Define and uphold dealership and retail experience standards that reflect the highest levels of quality and service.
• Collaborate with cross-functional teams including sales, marketing, aftersales, and operations to deliver consistent and impactful customer experiences.
• Monitor and analyse market trends, customer insights, and competitor activity to continuously refine experiential strategies.
• Design and implement training programs to ensure teams deliver service excellence and embody brand values.
• Manage budgets, operational KPIs, and provide performance reporting to senior leadership.

Qualifications & Requirements

• Significant experience in general management within the automotive, retail, or consumer-focused industries, ideally in environments undergoing growth or transformation.
• Proven expertise in experiential marketing, customer experience, or brand activation.
• Strong understanding of the automotive industry, with experience in international brand partnerships or large-scale business development preferred.
• Exceptional leadership and people management skills with a collaborative and inspiring approach.
• Strategic thinker with hands-on execution capabilities.
• Strong project management skills, able to juggle multiple priorities in a fast-paced setting.
• Fluent in Italian and English (both written and spoken).
• Flexibility to travel across Italy and internationally as required.