EMEA Marketing Program Manager

TN Italy; Milano; Remoto; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative company seeks a Marketing Program Manager to drive regional marketing initiatives across EMEA. This dynamic role involves designing and executing marketing strategies that enhance customer lifetime value, collaborating with global teams, and utilizing data analytics to inform decisions. The ideal candidate will have a strong background in business development and marketing, with a proven track record of success. Join a forward-thinking organization committed to improving life quality through advanced technologies and services, and enjoy ample opportunities for professional growth in a vibrant environment.

Competenze

• Degree in relevant fields such as Chemistry or Marketing.
• Experience in business development and marketing program design.

Mansioni

• Drive regional marketing programs aligned with global strategies.
• Utilize data analytics to identify upsell and cross-sell opportunities.
• Collaborate with sales channels to enhance program effectiveness.

Conoscenze

Data Analytics

Business Development

Marketing Program Design

Communication Skills

Formazione

Degree in Chemistry

Degree in Biological Sciences

Degree in Marketing

Degree in Business Administration

Descrizione del lavoro

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Marketing Program Manager (MPM)

The Marketing Program Manager (MPM) (m/f/d) plans, designs, and implements marketing programs primarily supporting the ACG business, focusing on Customer Lifetime Value (CLTV), especially for product lines such as Lab Automation, Lab Informatics, Connect and Attach Programs, and the customer segment "Life Sciences and Research."

This role involves designing regional EMEA marketing programs and executing the global marketing strategy. The MPM develops business cases for program tactics with EMEA countries and reports outcomes to the global organization. Collaborating with the global MPM team, Marcom, and WW product management, the MPM oversees outbound activities for regional product launches and manages the service and support portfolio throughout the product lifecycle, including upsell and cross-sell opportunities.

On the business development front, the MPM is responsible for market sensing within EMEA, developing and sharing business intelligence to influence sales channels, in close collaboration with the Sales Leadership Team.

Responsibilities:

1. Maintain a strong pipeline to boost orders in EMEA.
2. Design and drive regional marketing programs aligned with global strategies.
3. Utilize data analytics to identify upsell and cross-sell opportunities.
4. Evaluate marketing program impacts and implement corrective measures to achieve objectives.
5. Collaborate with sales channels to analyze competitive and customer data, enhancing program effectiveness.
6. Serve as the primary contact for sales channels regarding WW Business Unit requests and provide field insights to the WW Business Unit.

Success Measures:

1. Funnel and order performance.
2. Return on marketing investment (%).
3. Customer and account acquisition.

This position can be based anywhere in Europe where an Agilent entity exists, either remotely or near an office.

Qualifications:

1. Degree in Chemistry, Biological Sciences, Marketing, Business Administration, or equivalent.
2. Deep knowledge of European Analytical Instrument markets; experience in enhancing CLTV and customer journey support is advantageous.
3. Experience in business development and/or field marketing.
4. Excellent English communication skills, both written and oral, with the ability to collaborate across hierarchical levels.
5. Proven success in business development or marketing program design.

Additional Skills:

1. Strong teamwork, results orientation, and persistence.
2. Ability to handle high-pressure situations, prioritize, and make quick decisions.
3. Ability to work collaboratively across organizational and cultural boundaries within a global matrix environment.

We seek talented individuals eager to demonstrate their skills in a dynamic and visible role, with ample opportunities for growth within Agilent.

Agilent is committed to advancing discoveries that improve life quality, providing instruments, services, and expertise to laboratories worldwide. Learn more about us at our website.

Additional Details:

This is a full-time role with options for remote work. Compensation ranges depend on role, level, location, skills, and experience. During recruitment, specific pay details will be shared. We are an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected categories.

Travel Requirements:

Approximately 25% travel expected.

Shift:

Day shift.

Duration:

Open-ended.

Job Function:

Marketing