Emea Marketing - Director Milan Catalyst Brand

Nike; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global sports brand is seeking an experienced marketing leader in Milan to drive cultural relationships and influence the EMEA marketing strategy. The ideal candidate will lead a diverse team, manage national brand campaigns, and develop innovative marketing concepts. Strong knowledge of Milan's culture and previous marketing leadership experience are essential for success in this role.

Competenze

• Experience with city-focused marketing strategies.
• Ability to build and maintain cultural relationships.
• Proven track record in leading diverse teams.

Mansioni

• Influence EMEA Culture Marketing strategy.
• Drive cultural relationships in Milan.
• Develop high-performance marketing team.

Conoscenze

Cultural insight

Strategic thinking

Team leadership

Communication

Creativity

Formazione

Relevant marketing experience

Experience in brand management

Descrizione del lavoro

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Based in Milan, come be a part of the Milan key city marketing team. This team will be accountable for :

• Humanising our brand through relationships on the ground with key communities and protagonists from the cultural space
• Owning targeted brand extensions that feed off specific city insights
• Fuelling our global engine with cultural insights and relevant relationships for brand partnerships

WHO WE ARE LOOKING FOR

We are looking for an experienced and versatile brand marketeer and team leader with a passion for culture, a curiosity for our upbeat and ground-breaking consumers, and an ability to uncover stories that will encourage the next generation to move. A marketeer with a strong connection to Milan culture and a brand catalyst guardian who is curious, opportunist, Communicator, explorer, futurist and strategic connector. A dreamer that sees outstanding opportunities to take risks, expand perception, celebrate brand values, accelerate the business and advance the notion of sport culture.

A marketeer who is deliberate in acting as a laboratory, a testing ground to strategically push boundaries, incubate, test and learn to envisage and build new space for Nike and sport, when others may not see the opportunity. They live with boundless interest, openness, passion and truth, translating the visionary language to build something uniquely modern.

An experienced manager who will develop energetic talent into the leaders of the future, and a leader who embodies the values that our company holds dear. An enterprise thinker willing and able to think beyond their own agenda. And of course, a leader willing to adapt on the fly, all while maintaining a positive growth mindset.

WHAT YOU WILL WORK ON

This role will be responsible for leading a diverse and connected team focused on the following core duties :

• Influence and adapt the EMEA Culture Marketing strategy, to sustain city competitive advantage
• Drive and maintain a powerful network and portfolio of cultural relationships in Milan, to Energise the brand and Create the Future of Sport
• Providing outstanding service and brand management for all Catalyst relationships
• Build visionary marketing concepts and narratives for identified Milan talent which push the boundaries of creativity and sport
• Drive planning and execution of CBM concepts with internal stakeholders
• Drive integration with NHBD and SNKRS team to ensure the Catalyst Brand Architecture and Catalyst Launch calendar advises the consumer journey
• Gather structured and continuous visionary consumer insights to allow us to better serve Visionary members in Milan, and to feed back to EMEA / Global in order to help long-term & seasonal concepts
• Build, develop, engage and empower a high-performing, diverse and agile team of Marketing, Relationship and Operations - Managers and Specialists.
• Direct and be accountable for the allocation of resources to meet financial performance requirements

WHO YOU WILL WORK WITH

This role will sit at the Milan Marketing Leadership Team table and work fluidly with all team members, both to drive better relationships with our members in the city and also to drive a diverse & inclusive high-performing, growth orientated culture in our marketing team where everyone can be himself / herself on a daily basis.

You will also work closely with the EMEA and GLOBAL Catalyst Brand Management team, always with a growth mindset to contribute towards our global strategy. You will act as a key advisor to the EMEA Catalyst Brand Management Senior Director in wider strategic discussions and influence organisational needs / processes that should be implemented in order for plans to be performed to the highest standard.

Work cross-functionally in the Milan office with key partners such as Sports Marketing, Purpose, and Consumer Insights in service of our athletes and consumers. And partner closely with Nike Retail and Brand Creative leaders to editorialise key moments and narratives to create energy through our storytelling.

Manage a team of dedicated and a