EMEA & LATAM Senior Marketing Manager, Transfusion Medicine

QuidelOrtho; Italia; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a Senior Marketing Manager for Transfusion Medicine. This pivotal role involves leading regional marketing strategies and collaborating with global teams to drive growth in Immunohematology. The ideal candidate will possess strong commercial leadership skills, a deep understanding of the healthcare market, and the ability to influence diverse stakeholders. Join a dynamic team that prioritizes employee happiness and engagement while making a significant impact on the future of diagnostics. If you are passionate about transforming healthcare through innovative marketing strategies, this opportunity is perfect for you.

Competenze

• 5+ years in commercial organizations with a proven track record.
• Strong influencing skills to manage internal and external stakeholders.

Mansioni

• Develops regional marketing strategies to achieve business objectives.
• Collaborates with global teams to drive market insights and tactical plans.

Conoscenze

Influential Leadership

Brand Strategy & Development

Consumer Insights & Analytics

Marketing Planning & Execution

Business & Financial Acumen

Healthcare Knowledge

Collaboration

Stakeholder Management

Formazione

Bachelor of Science

MBA

Healthcare-related education

Descrizione del lavoro

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The EMEA & LATAM Senior Marketing Manager Transfusion Medicine (TM) reports to the EMEA & LATAM Head of Marketing & Sales Enablement and leads the regional TM Marketing sub-team. He or she is responsible for the definition and implementation of regional marketing strategies and plans for the Immunohematology (IH) line of business and collaborates with other business units on the achievement of the regional commercial and marketing goals. The role is also focused on collaborating with the TM global Business Unit (BU) in the definition and deployment of global initiatives (strategic plans, portfolio pipeline prioritization, business cases, global go to market processes..) To this regard, conducting regional voice of customer, having a close collaboration with the local teams and generating market insights is essential to represent the EMEA & LATAM current and future needs in front of the BU. The ultimate goal of the EMEA & LATAM Senior Marketing Manager TM is to generate sustainable and profitable IH growth in the region in alignment with the business objectives defined in the Annual Operating Plan (AOP). This position calls for a strong commercial leadership and a deep knowledge of the Imunohematology market. It involves collaborative and frequent interaction with the regional Managing Directors and Marketing Managers as well as other functions in EMEA & LATAM and WW.

Role can be based in multiple locations: Italy, Czech Republic, France or UK.

Key Responsibilities

• Develops the Regional TM/IH short- and long-term regional growth initiatives and marketing plan to achieve AOP and strategic plan objectives. Coach and monitors the countries in the local deployment of these initiatives.
• Owns the adaptation of Global TM initiatives for regional deployment and monitors the execution by the countries.
• Actively collaborates with BU in the development of the TM strategic elements such as value proposition, positioning, segmentation, differentiation, clinical application, operational needs, competitive intelligence and market knowledge in general.
• Deploys the strategic elements in tactical plans aiming to generate TM leads and additional business, either directly by marketing initiatives or by generating support elements for the sales force. Tactical elements are multi-channel including, among others, on-line and off-line content, marketing automation, conferences, exhibitions, users meetings…
• Administrates assigned budget for the tactical plan (including promotion and consulting) and sub-team expenses. Tracks return on invested budget and reset priorities accordingly.
• Contributes to set up AOP targets for IH and owns them during the year. Not only monitors country performance but identifies gaps, their root sources and sets countermeasures to close the gaps in a sustainable way.
• Runs IH voice of customer initiatives and gets directly involved in gaining deep customer understanding to generate regional market insights which influence regional tactics and escalation of global strategy demands.
• Owns the EMEA IH Key Opinion Leaders and Reference Sites programs.
• Owns the regional competitive intelligence with focus on tactical and strategic approaches by competition, impacting on regional tactics and contributing to the generate regional intelligence.
• Collects demands from the countries and prioritize them before escalating to BU. Escalations must be very specific, with a solidly substantiated need, actionable, limited in number and followed up thoroughly.
• Demonstrate the ability to direct the country and cluster organizations in targeting the right customers to drive profitable growth as well as the ability to maintain a strong customer base.
• Through direct reports, leads the TM regional product management, specialized IH commercial support, product launches, forecasting, allocation and other tasks at regional level.
  
  

EDUCATION And/or EXPERIENCE

• Bachelor of Science or MBA degree required.
• Healthcare related education and professional experience in IH, TM or Blood Banking are a must.
• Proven leader with 5+ years in commercial organizations with a track record of results.
• 5+ years of international marketing experience developing and executing plans to drive business results is preferred.
• Collaborating mindset and capability to work with ambiguous scenarios and lead without authority.
• Strong influencing skills to manage a variety of internal and external stakeholders at regional and global levels.
• Customer and market focused with an ability to leverage and prioritize insights to drive business results.
• English language is a must and Spanish fluency is preferred.
  
  

Competencies

• Influential Leadership – demonstrated ability to lead marketing strategies and plans with sales leaders to positively impact the business.
• Brand Strategy & Development – effectively develops customer value propositions, differentiated marketing strategies and positioning, and strong branding to create customer loyalty and retention.
• Consumer Insights & Analytics – identifies and utilizes customer insights, competitive data, and market trends to effectively target market segments, develop short and long term marketing plans, and lead the portfolio management process.
• Marketing Planning & Execution – develops comprehensive marketing plans including, message development, pricing, promotion, go to market and channel development to deliver sales results.
• Business & Financial Acumen – demonstrated ability to forecast, complete trade off and ROI analysis, and understanding of brand P&L to evaluate effectiveness of marketing spend on business performance.
• Marketing Communications – successful in creating clear and compelling marketing strategies. Work collaboratively with multiple stakeholders at regional and worldwide levels and with external partners in effectively reaching diverse customers.
• Healthcare business – knows how the healthcare policies and market structure influences the commercial opportunities. In particular, understands the value that in vitro diagnostics brings through prevention, diagnosis and monitoring of diseases and treatments.