EMEA HBO Max, Italy Merchandising Specialist

6008 Warner Bros. Entertainment Italia SRL; Lombardia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading entertainment company in Italy seeks an Italy Merchandising Specialist to enhance HBO Max's content visibility for local audiences. This role requires fluency in English and Italian, a strong understanding of local and regional content, and experience with digital merchandising and CMS tools. Candidates should be able to analyze data and tailor strategies effectively, continuously improving user experience and engagement.

Competenze

• Proficient in crafting personalized audience experiences.
• Strong operational expertise in digital merchandising.
• Ability to adapt strategies based on performance data.

Mansioni

• Oversee Italian homepage operations and content merchandising.
• Align merchandising with brand initiatives.
• Resolve platform operational issues.
• Utilize performance data for insights.
• Enhance workflows and best practices.

Conoscenze

Fluency in English

Fluency in Italian

Knowledge of Italian content

Data interpretation

Experience with CMS tools

Cross-functional collaboration

Descrizione del lavoro

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

As the Italy Merchandising Specialist, you will play a key role in shaping how audiences in Italy experience content on HBO Max. Reporting to the Regional Markets Lead, you will focus on optimising content visibility and engagement by adapting global strategies to the Italian market. With a focus on audience behaviour and local content, you will help create a seamless and personalised experience for Italian subscribers.

Your Role Accountabilities...

Oversee day-to-day operations of the Italian homepage, including merchandising local originals and country-specific content.

Execute select pan-European pages in partnership with the wider EMEA Merchandising team.

Apply CMS and personalisation tools to deliver effective, data-informed content experiences.

Work with Campaigns, Sports, CRM, and Marketing teams to align merchandising with wider brand initiatives.

Resolve high-priority operational issues to maintain smooth platform performance.

Adapt global and regional strategies to suit the Italian market and cultural trends.

Shape merchandising approaches for local originals programming and local acquisition activity.

Use performance data to provide insights and recommendations to regional and global teams.

Act as the main merchandising contact for local Marketing and Content stakeholders.

Contribute to continuous improvement by enhancing workflows, tooling, and best practices across EMEA.

Qualifications & Experience...

Language Skills : Fluency in English and Italian.

Content Knowledge : Strong knowledge of Italian content, WBD’s catalogue, and the wider market landscape.

Evidence-Based Approach : Ability to interpret data and adjust merchandising or content strategies accordingly.

Audience Focus : Dedicated to creating seamless, personalised experiences that increase engagement.

Operational Expertise : Experience with digital merchandising, CMS tools, and workflow optimisation.

Cross-Functional Skills : Experienced in working with teams across Scheduling, Marketing, Content Ops, Engineering, and other areas.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.