EMEA Consumer PC Marketing Manager

TN Italy; San Felice; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic EMEA Marketing expert to drive strategic direction and leadership for their PC portfolio. This role involves close collaboration with cross-functional teams and external partners to execute impactful marketing campaigns and track performance metrics. You will be pivotal in ensuring that EMEA marketing strategies align with global initiatives while localizing content for diverse markets. Join a company that values innovation and offers a supportive work environment with opportunities for career development and a positive work-life balance.

Servizi

Competitive compensation

Career development plan

Positive work-life balance

Learning and development opportunities

Life insurance

Private Medical Insurance

Long Service Awards

Employee Purchase scheme

Competenze

• Experience in EMEA marketing for technology products.
• Strong analytical skills and ability to track ROI on campaigns.

Mansioni

• Lead EMEA marketing for entry and premium PC portfolios.
• Manage budgets and ensure effective planning and utilization.
• Collaborate with country marketing teams to align strategies.

Conoscenze

Marketing Strategy

Campaign Management

Brand Management

Budget Management

Cross-functional Collaboration

Formazione

Bachelor's Degree in Marketing or related field

Descrizione del lavoro

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Job Reference:

ae2a1c897a4e

Job Views:

4

Posted:

29.04.2025

Expiry Date:

13.06.2025

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Job Description:

Description and Requirements

Lenovo is more than a global technology company. We’re the biggest PC company in the world with a mission to bring Smarter to Technology to All. This includes not only devices, but an ecosystem of products, services and solutions. We are constantly challenging the status quo, pushing innovation forward.

About the role:

• You will be the focal point and EMEA Marketing expert for all entry and premium PC portfolios. You will work closely with internal cross-functional departments, external alliance partners, agencies, and partner with all EMEA countries.
• You will drive EMEA strategic direction and end-to-end leadership of the PC portfolio (Yoga/IdeaPad). You will oversee marketing campaign planning, execution, and performance tracking (ROI), collaborating with Media COE, 4P, PR, E-Commerce, and Marketing Ops teams. You will monitor EMEA brand health using Brand Tracker metrics, analyze insights, and work with countries to implement action plans across all EMEA countries.
• You will work closely with Marketing Ops to manage EMEA budgets, ensuring effective planning and utilization, compliant use of alliance funds, and timely POE submissions to ensure 100% alliance claims. You will manage relationships with external EMEA alliance partners and global marketing teams, ensuring EMEA priorities are integrated into global strategies and content is localized for EMEA countries.
• You will lead regular coordination with EMEA country marketing teams to ensure activities align with EMEA strategy, summarize key activities to create an EMEA activity calendar, and optimize efforts by sharing best practices. You will also collaborate with PR, managing EMEA seeding programs, and localize WW content for EMEA, including campaigns with SATL content. Ensuring an integrated approach across teams (Services, Visuals, Accessories, etc.) is essential.

What We Will Offer You:

• Competitive compensation
• Career development plan
• Positive work-life balance
• Learning and development opportunities
• Life insurance and Private Medical Insurance
• Long Service Awards
• Employee Purchase scheme (online discounts for employees, Family & Friends)