PR&Marketing Executive

JR Italy; Siena; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage marketing initiatives. This role involves executing marketing strategies, managing media relations, and supporting internal communications. The ideal candidate will have strong communication skills, marketing experience, and a passion for hospitality.

Competenze

• Experience in marketing and/or press relations.
• Strong analytical skills and ability to work under pressure.
• Previous experience in a communications role.

Mansioni

• Coordinating and assisting in delivering marketing and PR strategies.
• Managing media relations and social media activities.
• Supporting internal communication efforts and promotional activities.

Conoscenze

Communication

Analytical Skills

Creativity

Teamwork

Formazione

College-level education

Strumenti

MS Office

Descrizione del lavoro

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A PR & Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team is integral in coordinating all functional areas to meet commercial targets. The role involves managing individual projects related to marketing, media relations, and internal communications, along with performing day-to-day administrative duties.

What will I be doing?

As PR & Marketing Executive, you will be responsible for the outcomes of the marketing plan and activities aimed at increasing brand awareness, communicating promotions to target markets, and addressing hotel business needs. Your specific responsibilities include:

1. Coordinating and assisting in delivering marketing and PR strategies, monitoring campaign performance, and reporting as directed by the Line Manager.
2. Supporting the development and implementation of promotional activities, collateral, in-house merchandising, and maintaining the media library.
3. Promoting hotel marketing activities to the media, covering food and beverage, rooms, and events.
4. Supporting internal communication efforts, including regional updates, press releases, newsletters, and speeches for executives.
5. Supporting marketing and PR activities such as events, sponsorships, campaigns, exhibitions, and inspections.
6. Managing media relations, including social media tracking, press kit updates, news archiving, and coordinating interviews.
7. Organizing media familiarization trips and managing hotel photography and filming activities.
8. Monitoring and supporting social media activities and departmental initiatives.
9. Ensuring all collateral aligns with brand standards and corporate guidelines.
10. Identifying opportunities to grow loyalty marketing activities and executing content strategies online.
11. Responding to customer postings and managing online reputation.

Managing Execution

1. Supporting content management across hotel websites, OTAs, social media, and partnerships.
2. Developing reports on marketing activities and results.
3. Maintaining and growing hotel databases for targeted campaigns.
4. Staying informed on local news affecting the hotel and informing management promptly.
5. Assisting in reporting and reviewing marketing initiatives and website content.
6. Conducting competitive analysis and ensuring proper archiving of marketing materials.
7. Supporting crisis communication and achieving performance goals.

Developing Talent

The focus is on self-development rather than team development.

Building Relationships

1. Establishing effective communication with all hotel disciplines.
2. Maintaining strong relationships with hotel, regional teams, and external agencies.
3. Supporting collaboration within the marketing and PR team and across departments.
4. Building relationships with media, community, government, and suppliers.
5. Being an effective team player.

What are we looking for?

A successful candidate should possess:

• Experience in marketing and/or press relations.
• Excellent communication skills in English; proficiency in native language preferred based on location.
• Strong analytical skills and ability to work under pressure.
• College-level education or equivalent experience.
• Ability to interact effectively with management and external partners.
• Understanding of marketing and PR strategies.
• Proficiency in MS Office, budget management, and project management.
• Commercial awareness and adaptability.
• Previous experience in a communications role and creative writing skills.
• Diplomatic and solution-oriented approach.
• Professional appearance and positive attitude.
• Integrity, passion, and attention to detail.
• Creativity and enthusiasm for hospitality marketing and PR.
• Teamwork and resilience.
• Understanding of Hilton’s values and structure.

Preferred additional qualities include experience in hospitality marketing/PR, multilingual abilities, relevant qualifications, and agency experience.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company committed to providing exceptional guest experiences through its diverse portfolio of hotels and resorts. Our vision is to fill the earth with the light and warmth of hospitality, united by our team dedicated to creating remarkable experiences worldwide. Our team members are at the heart of this mission.