PR&Marketing Executive

JR Italy; Ferrara; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage marketing activities. The role involves coordinating PR strategies, managing media relations, and supporting internal communications to achieve business objectives. Ideal candidates will have strong analytical skills, excellent communication abilities, and a college-level education. Join a dynamic team committed to creating remarkable hospitality experiences worldwide.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Proficiency in the native language depending on location.

Mansioni

• Coordinating and assisting in delivering marketing and PR strategies.
• Managing media relations and social media tracking.
• Supporting internal communication efforts including press releases.

Conoscenze

Analytical Skills

Communication

Project Management

Customer Focus

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

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A PR & Marketing Executive plays a vital role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The team’s goal is to unify various functions to enhance commercial targets. The role involves managing individual projects related to marketing, media relations, internal communications, and performing daily administrative duties.

What will I be doing?

As a PR & Marketing Executive, you will be responsible for the outcomes of marketing activities used by the hotel to boost brand awareness, communicate promotions to target markets, and meet hotel business needs. Your tasks will include:

1. Coordinating and assisting in delivering marketing and PR strategies, monitoring campaign performance, and reporting results as directed by the Line Manager.
2. Supporting the development and implementation of promotional activities, collateral, in-house merchandising, and maintaining media libraries.
3. Promoting hotel marketing activities to the media across all departments.
4. Supporting internal communication efforts, including updates, press releases, newsletters, speeches, and interviews preparation.
5. Supporting all marketing and PR activities like events, sponsorships, campaigns, exhibitions, and property inspections.
6. Managing media relations, social media tracking, press kit updates, news archive management, and coordinating media visits.
7. Organizing media familiarization trips and managing hotel media relations.
8. Leading on-site photoshoots and filming, ensuring all administrative approvals are obtained.
9. Monitoring social media activity and supporting departmental initiatives.
10. Ensuring all collateral aligns with brand standards and corporate guidelines.
11. Identifying opportunities to grow loyalty marketing activities with HHonors and other schemes.
12. Implementing marketing and PR content, managing translations, photography, and online presence.
13. Responding to customer posts, handling complaints, and issues professionally.

Managing Execution

1. Supporting content management across hotel websites, OTAs, social media, and partnerships.
2. Developing reports on activities, results, and next steps.
3. Maintaining and growing hotel databases for targeted campaigns.
4. Staying informed about local news affecting hotel reputation and informing management promptly.
5. Assisting in creating reports on marketing initiatives and reviewing third-party website content.
6. Conducting competitive analysis and ensuring proper marketing archives and content are maintained.
7. Supporting marketing and PR projects within budget constraints.
8. Assisting with crisis communication and achieving performance goals set by the Line Manager.

Developing Talent

• The role emphasizes self-development over team development.

Building Relationships

• Establishing effective communication with hotel departments and external partners.
• Developing relationships with media, community, government officials, and suppliers.
• Acting as an effective team player across all hotel functions.

What are we looking for?

Ideal candidates will possess:

• Experience in marketing and/or press relations in a similar environment.
• Excellent English communication skills; proficiency in the native language depending on location.
• Strong analytical skills and ability to work under pressure.
• College-level education or equivalent experience.
• Effective interaction with management levels and understanding of marketing and PR strategies.
• Proficiency in Microsoft Office, budget management, and project management.
• Commercial awareness, adaptability, judgment, and decision-making skills.
• Previous experience in communications, creating solutions, influencing others, and working diplomatically.
• Professional appearance, positive attitude, customer focus, and independence.
• Honesty, integrity, passion, attention to detail, creativity, and teamwork skills.

Additional advantageous qualities include experience in hospitality marketing and PR, multilingual abilities, relevant qualifications, and experience with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company offering diverse accommodations and dedicated to exceptional guest experiences. Our team is committed to creating remarkable hospitality experiences worldwide, with our team members at the core of our success.