Luxury Living Group - Digital & Marketing Director

TN Italy; Cairo Montenotte; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading company in Italy seeks a Digital & Marketing Director to oversee and execute innovative marketing strategies. This senior role involves strategic planning, team leadership, and digital transformation to drive brand growth and customer engagement. The ideal candidate will have extensive experience in digital marketing, strong analytical skills, and a proven ability to lead teams effectively. Join us to shape the future of our brand identity and marketing efforts.

Competenze

• 5-10 years of experience in digital marketing leadership.
• Certifications like Google Analytics and HubSpot are advantageous.

Mansioni

• Developing and implementing digital marketing strategies.
• Managing marketing campaigns across digital and traditional platforms.
• Analyzing data to enhance user experience.

Conoscenze

Digital Marketing Tools

Creative Thinking

Leadership

Analytical Skills

Communication

Adaptability

Formazione

Degree in Marketing

Degree in Digital Media

Degree in Communications

Strumenti

Google Analytics

Google Ads

Facebook Ads

Microsoft Dynamics

Descrizione del lavoro

Social network you want to login/join with:

Luxury Living Group - Digital & Marketing Director, IT - Italy

Client:

Location:

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

935a1ebcc67c

Job Views:

3

Posted:

12.05.2025

Job Description:

The Digital & Marketing Director is a senior leadership role responsible for overseeing and executing a company's digital and marketing strategies. This position involves integrating traditional marketing methods with innovative digital techniques to drive brand growth, customer engagement, and revenue. Key responsibilities include:

1. Strategic Planning: Developing and implementing comprehensive digital marketing strategies aligned with business goals.
2. Campaign Management: Managing marketing campaigns across digital platforms (social media, email, search engines) and traditional channels.
3. Brand Development: Ensuring consistent and impactful branding across all digital touchpoints.
4. Customer Insights: Analyzing data to gain insights, inform decisions, and enhance user experience.
5. Team Leadership: Managing and mentoring marketing and digital teams, collaborating across departments, ensuring timely and budgeted execution.
6. Digital Transformation: Identifying opportunities for adopting new technologies and platforms to maintain competitiveness.
7. Analytics & Reporting: Tracking performance, measuring ROI, and optimizing results using data-driven approaches.
8. SEO & Content Strategy: Overseeing SEO and content marketing to boost organic traffic and engagement.
9. Paid Media Management: Managing paid advertising campaigns including PPC, display, and social media ads.
10. Tools & Platforms: In-depth knowledge of digital marketing tools like Google Analytics, Google Ads, Facebook Ads, etc.
11. Partnerships & Collaboration: Working with external partners and agencies to amplify marketing efforts.

Skills & Qualifications:

• Proficiency in digital marketing tools (SEO, SEM, email marketing, CMS, analytics).
• Creative thinking for innovative customer engagement.
• Leadership experience in managing marketing teams.
• Strong analytical skills to interpret data and adjust strategies.
• Excellent communication skills.
• Adaptability to latest digital trends and tools.

Educational Background:

• Degree in Marketing, Digital Media, Communications, or related field (5-10 years).
• Certifications such as Google Analytics, Facebook Blueprint, HubSpot are advantageous.
• Experience with CRM (Microsoft Dynamics) and marketing automation tools.
• Proficiency in creating corporate presentations (PowerPoint, Keynote).
• Knowledge of English is mandatory.

The role is pivotal in shaping brand identity and ensuring effective, innovative marketing strategies. Place of work: Forlì.