PR&Marketing Executive

JR Italy; L'Aquila; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage marketing activities. The role involves coordinating strategies, supporting promotional efforts, and maintaining media relations. Ideal candidates will have experience in marketing, excellent communication skills, and a customer-focused attitude.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Understanding of marketing and PR strategies.

Mansioni

• Coordinating and assisting in delivering marketing and PR strategies.
• Supporting promotional activities and media relations.
• Monitoring and supporting social media activities.

Conoscenze

Communication

Analytical Skills

Customer Focus

Creativity

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

A PR & Marketing Executive plays a vital role in supporting the Line Manager to achieve key objectives aligned with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team is integral in aligning all functional areas to meet commercial targets. The role involves managing individual projects related to marketing, media relations, internal communications, and performing administrative duties.

What will I be doing?

As a PR & Marketing Executive, you will be responsible for the outcomes of the hotel’s marketing activities aimed at increasing brand awareness, communicating promotions to target markets, and supporting hotel business needs. Your responsibilities include:

1. Coordinating and assisting in delivering marketing and PR strategies, monitoring campaign performance, and reporting to the Line Manager.
2. Supporting promotional activities, maintaining media libraries, and developing collateral and merchandising materials.
3. Promoting hotel marketing activities to media outlets covering various hotel services and amenities.
4. Supporting internal communication efforts, including press releases, newsletters, and speeches for executives.
5. Organizing media relations activities, including social media tracking, press kit updates, and media visits.
6. Managing familiarization trips for media professionals and handling media entertainment.
7. Assisting with on-site photoshoots and hotel filming, ensuring administrative approvals.
8. Monitoring and supporting social media activities and brand consistency across all collateral.
9. Supporting loyalty marketing initiatives and content management across various channels.
10. Responding to customer posts and managing online reputation.

Managing Execution

1. Supporting content management across hotel websites, OTAs, social media, and partnerships.
2. Developing reports on marketing activities and results.
3. Maintaining and growing hotel databases for targeted campaigns.
4. Staying informed of local news impacting hotel reputation and informing management accordingly.
5. Assisting in competitive analysis and ensuring marketing content and archives are up-to-date.
6. Supporting crisis communication and achieving performance goals set by the Line Manager.

Developing Talent

The focus is on self-development rather than team development.

Building Relationships

1. Establishing effective communication with hotel departments and external partners.
2. Maintaining relationships with media, community organizations, government officials, and suppliers.
3. Working effectively within the team and supporting hotel departments and regional teams.

What are we looking for?

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English and proficiency in the native language as per location.
• Strong analytical skills and ability to work under pressure.
• College-level education or equivalent experience.
• Understanding of marketing and PR strategies, proficiency in Microsoft Office, budget and project management skills.
• Commercial awareness, decision-making skills, and a professional appearance.
• Positive attitude, customer focus, and ability to work independently.
• Honesty, integrity, creativity, and a desire to work in hospitality marketing and PR.

Advantageous additional capabilities include prior hospitality industry experience, multilingual abilities, creative writing qualifications, and experience with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company committed to providing exceptional guest experiences. Our team is dedicated to creating remarkable hospitality experiences worldwide, with our team members at the core of our success.