PR&Marketing Executive

JR Italy; Bologna; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading company in hospitality seeks a PR & Marketing Executive to enhance brand awareness and manage media relations. The role includes coordinating marketing strategies, supporting promotional activities, and developing effective communication with partners and media. Ideal candidates should have marketing experience, strong analytical skills, and excellent communication abilities.

Competenze

• Previous marketing and/or press relations experience.
• Strong analytical skills and ability to work under pressure.

Mansioni

• Coordinating marketing and PR strategies and monitoring campaign performance.
• Managing media relations and social media monitoring.
• Developing loyalty marketing activities and optimizing online presence.

Conoscenze

Communication

Analytical Skills

Creativity

Formazione

College-level education

Strumenti

Microsoft Office

Descrizione del lavoro

A PR & Marketing Executive plays a crucial role in supporting the Line Manager to achieve marketing and PR objectives aligned with the annual plan, current initiatives, and activities. The team focuses on integrating functions to meet commercial targets through managing projects related to marketing, media relations, and internal communications, along with performing administrative duties.

What will I be doing?

As a PR & Marketing Executive, your responsibilities include enhancing brand awareness, communicating promotions, and addressing hotel business needs through various activities. Key tasks include:

• Coordinating and assisting with marketing and PR strategies, monitoring campaign performance, and reporting results.
• Supporting promotional activities, maintaining media libraries, and promoting hotel marketing efforts to the media.
• Handling internal communications, including press releases, newsletters, and speeches for executives.
• Supporting marketing and PR activities like events, sponsorships, exhibitions, and property inspections.
• Managing media relations, social media monitoring, press kit updates, and media database maintenance.
• Organizing media familiarization trips and supporting hotel photoshoots and filming.
• Monitoring social media activities and ensuring brand standards are met across all collateral.
• Developing loyalty marketing activities and optimizing online presence.
• Responding to customer posts and managing any complaints appropriately.

Managing Execution

Supporting content management across channels, developing reports, maintaining databases, and conducting competitive analysis to maximize marketing effectiveness.

Developing Talent

This role emphasizes self-development over team leadership.

Building Relationships

Establishing effective communication with hotel departments, external partners, media, and community organizations, while being a strong team player.

What are we looking for?

The ideal candidate should have:

• Previous marketing and/or press relations experience.
• Excellent English communication skills and proficiency in the native language based on location.
• Strong analytical skills and ability to work under pressure.
• College-level education or equivalent experience.
• Understanding of marketing and PR strategies, proficiency in Microsoft Office, budget and project management.
• Commercial awareness, diplomatic skills, professional appearance, and a positive attitude.
• Creativity, attention to detail, and a collaborative spirit.

Preferred additional capabilities include:

• Experience in hospitality industry marketing/PR.
• Additional language skills.
• Relevant qualifications or courses.

What will it be like to work for Hilton?

Hilton is a global leader in hospitality, committed to providing exceptional experiences. Our team is dedicated to creating remarkable stays and upholding our core values of warmth and hospitality, with team members at the heart of everything we do.