PR&Marketing Executive

JR Italy; Bolzano; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading hospitality company is seeking a PR & Marketing Executive to enhance brand awareness and manage marketing strategies. The role involves coordinating PR activities, supporting internal communications, and developing promotional content. Ideal candidates will have strong communication skills, marketing experience, and the ability to work under pressure. Join a dynamic team focused on delivering exceptional guest experiences.

Competenze

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English.

Mansioni

• Coordinate and assist with delivering all agreed marketing and PR strategies.
• Support internal communication activities including updates and press releases.
• Monitor and support social media activities and departmental initiatives.

Conoscenze

Communication

Analytical Skills

Project Management

Formazione

College level education

Strumenti

Microsoft Office

Descrizione del lavoro

A PR & Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives, and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations, internal communications, and performing day-to-day administrative duties.

What will I be doing?

As PR & Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to relevant target markets, and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

• Coordinate and assist with delivering all agreed marketing and PR strategies, monitor ongoing campaigns, and report performance as directed by the Line Manager.
• Support the Line Manager by developing promotional activities, collateral, in-house merchandising, and maintaining the media library.
• Promote the hotel's marketing activities to the media, covering food and beverage, rooms, and events.
• Support internal communication activities including updates, press releases, newsletters, speeches, and interviews with senior management.
• Support marketing and PR activities such as events, sponsorships, campaigns, exhibitions, and inspections.
• Assist with media relations, social media tracking, press kits, news archives, media databases, interviews, and administrative duties related to media visits.
• Organise media familiarisation trips and entertain local media when appropriate.
• Assist with on-site photoshoots and filming, ensuring all approvals are completed.
• Monitor and support social media activities and departmental initiatives.
• Ensure all collateral conforms to brand standards and corporate guidelines.
• Support loyalty marketing activities and campaigns.
• Implement marketing and PR content, translations, and photography to optimise online presence.
• Respond to customer postings, addressing complaints and issues.

Managing Execution

• Support content management across all channels, including websites, OTAs, social media, and partnerships.
• Develop reports on activities, results, and next steps.
• Maintain and grow hotel databases for targeted campaigns.
• Stay informed of local news affecting hotel business and inform management promptly.
• Assist in developing reports on marketing and PR initiatives.
• Review third-party website content for standards and accuracy.
• Conduct competitive analysis and maximise compatibility with PR efforts.
• Maintain comprehensive marketing and PR archives and content.
• Support management with projects and budgets.
• Assist with crisis communication as needed.
• Achieve performance goals and complete tasks responsibly.

Developing Talent

The role emphasizes self-development over team development.

Building Relationships

• Establish effective communication with all hotel disciplines.
• Develop relationships with Hilton personnel, media, community, government officials, suppliers, and agencies.
• Work effectively within the team and support hotel departments and external stakeholders.

What are we looking for?

• Experience in marketing and/or press relations in a similar environment.
• Excellent communication skills in English; proficiency in native language depending on location.
• Strong analytical skills and ability to work under pressure.
• College level education or equivalent experience.
• Ability to interact effectively with management and understand marketing and PR strategies.
• Proficiency in Microsoft Office, budget management, and project management.
• Understanding of commercial awareness, adaptability, judgment, and decision-making skills.
• Excellent written work in a communications role.
• Ability to influence, create solutions, and work diplomatically.
• Professional appearance and positive attitude.
• Honesty, integrity, passion, attention to detail, and a creative mindset.
• Team player with a proactive attitude and readiness for challenges.
• Good understanding of Hilton’s values and structure.

Additional advantageous capabilities include previous hospitality marketing/PR experience, multilingual abilities, relevant qualifications, and experience with media and design agencies.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company offering a range of accommodations and services. We are committed to providing exceptional guest experiences and fostering a remarkable team environment focused on hospitality, innovation, and excellence.