Online Marketing Coordinator

Buscojobs; Lombardia; Ibrido; EUR 35.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player is looking for a motivated Campaign Planner to join their dynamic team. This exciting role involves coordinating and executing media campaigns across various platforms for major clients. The ideal candidate will bring expertise in digital media planning and analytical skills to drive campaign success. You'll have the opportunity to work with top brands, shaping high-budget advertising strategies that reach millions. With a supportive management team and a hybrid work model, this position offers a unique chance to grow your career in the fast-paced digital advertising landscape.

Competenze

• 1+ year of experience in media agency as a campaign planner.
• Strong analytical skills for data interpretation and insights.

Mansioni

• Develop and execute strategic digital media plans.
• Manage campaign budgets and recommend optimizations.
• Collaborate with teams to improve campaign effectiveness.

Conoscenze

Digital Media Planning

Campaign Management

Analytical Skills

Budget Management

Data Visualization

Microsoft Excel

Programmatic Advertising

Formazione

Bachelor's Degree

Strumenti

DV360

The Trade Desk

Amazon DSP

Descrizione del lavoro

We are seeking a motivated, entrepreneurial, and analytical Campaign Planner for a large company to control and coordinate the planning, execution, and delivery of media campaigns across all platforms for a major client. The ideal candidate will have expertise in digital media planning and demonstrated experience in digital advertising.

You will support the planning and execution of advertising campaigns from media plan preparation to post-flight evaluations, aiming to grow the clients' business. This role requires a keen eye for detail, proactivity, high organizational skills, and the ability to collaborate effectively with internal stakeholders to meet campaign objectives while maintaining efficiency and scalability.

Key Responsibilities:

• Develop and execute strategic digital media plans across Amazon's advertising solutions.
• Perform campaign setup, including audience targeting, segment creation, and inventory management.
• Review campaign setup and identify defects.
• Manage campaign budgets, monitor performance, and recommend optimizations to maximize ROI.
• Execute technical campaign components such as IO creation and deal setup.
• Collaborate with cross-functional teams to implement best practices and improve campaign effectiveness.
• Drive process improvements for campaign planning and optimization workflows.

Required Skills:

• At least 1 year of experience as a campaign planner in a media agency.
• Experience with Video/Display programmatic advertising platforms (DV360, TTD The Trade Desk).
• Experience with Amazon DSP platform (preferred).
• Strong analytical skills to interpret data and provide actionable insights.
• Proficiency in media planning and budget management.
• Experience with data visualization and reporting tools.
• Bachelor's degree or equivalent experience.
• Intermediate skills in Microsoft Excel.

Additional Tasks:

• Creation and execution of media plans.
• Monitoring campaign performance and providing optimization recommendations.
• Submitting credits and rebills.
• Building custom target audiences based on segments.
• Generating in-flight and end-of-campaign reports.
• Conducting inventory checks.
• Demand forecasting.

This role offers the opportunity to shape high-budget advertising strategies reaching millions of customers and to work with some of the world's most prominent brands like Apple, Netflix, and P&G on a leading digital advertising platform. Candidates will gain comprehensive experience across the entire advertising ecosystem, from pitch to evaluation, across multiple platforms.

Contractors will have a dedicated Senior Manager overseeing training, coaching, and wellbeing, and will interact daily with managers across the EU. Initial onboarding will be in-office for training, with subsequent opportunities for hybrid work. Full-time availability (40 hours/week) is required, with core hours from 8:30 am to 5:30 pm, with some flexibility.